Thursday, July 12, 2007

I've been finding it terribly difficult obeying the embargo on one particular press release this week, but I'm finally allowed to tell you that Pan Macmillan is publishing Cristiano Ronaldo's first and only official book, MOMENTS. Pan will be publishing partner to Pedro Paradela de Abreu of Ideias & Rumos, who launched the book in Portugal last Saturday.

MOMENTS is one of those books that everyone in the business feels a bit of a thrill about publishing; even those with little interest in 'the beautiful game' can see that such a unique insight into the world of football’s biggest star has got to be a hit. Pan's non-fiction publisher Richard Milner tells me that in the book, Ronaldo shares thoughts on some of his best moments on and off the pitch. It's a sumptuous book too, with over 150 photographs to accompany the text.

I'm told by trusted sources that he's also thought to be extremely gorgeous, so here's a picture of him sharing a joke with the Portuguese coach, Luiz Felipe Scolari, at the Lisbon press launch.

DSC_3018.JPG

Meanwhile, in other excitement, the Pan Bookshop  is planning a big ‘summer extravaganza’  on Friday 20th July. They sent me this report about their plans:

For those of you who for some reason haven't picked up on this yet, this is the day of the midnight Harry Potter launch. There will be more written about books and bookshops than any other day this year and the bookshop has sensibly thought to take advantage of the acres of print to promote other aspects of bookselling.

In the morning there will be various entertainments for the under fives; at tea time we have two top-notch authors for older children and in the evening the adults will take over. The centre piece of this part of the day will be a history event to celebrate what a great year it has been for history books. Also featuring will be  the ever wonderful and wise Isabel Losada plus advice on getting your novel published from the very experienced Michael Cady. A blues band will play until the shop closes at 10pm, only to reopen at midnight for Harry Potter and the Deathly Hallows to go on sale.

I'm pleased to say that the book will be sold at full cover price; independent booksellers like the Pan Bookshop may not be able to compete on price but they can certainly compete on the individuality and creativity of their promotions, and those in the queue for their copy of this much-awaited book will be entertained royally by the sounds of it. We hope to see you there.
 
 

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 Wednesday, July 11, 2007

This is going to be the shortest posting for a while but it might just be the most important. Click on this link to Jeff Gomez's excellent Print is Dead blog. Perhaps Manolis Kelaidis is to the digital world what Allen Lane was to mass-market paperbacks, Paul Hamlyn to colour illustrated books, or Robert Maxwell to scientific publishing.

manolis qa

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 Tuesday, July 10, 2007

About six months ago some colleagues in Germany launched a community site for book lovers Lovely Books. It is a great success and because imitation is the sincerest form of flattery (and because we asked prior permission) we have copied it. Yesterday saw the launch of the beta version of the English-language lovelybooks.com. The more people who sign up and use the site the better it will become. Do please give it a go and feed back too. Here's a shot of the German version.

I was castigated recently by a commenter, Alan Kellogg, for the pricing of a pdf in Nature.. I had actually linked to a free pdf - Nature makes some of its content available free of charge as well as the bulk being available on subscription or 'by the drink' - but he latched on to the price of associated articles:

'$30.00 for a file of an article? A file you don't need to print, bind, or mail? A file the customer can download. A file you don't need to replace because the customer is getting a copy?

You can find 300 page PDFs on the web for $10.00, and the publisher make a profit. How long is the typical Nature article?'

I think he is missing the point about value of information. It cannot be measured by price per page. It cannot be measured by the cost of paper or replaceability. It can only be measured by its usefulness to the reader and to some extent in relation to the cost of producing it. In the case of articles in Nature we have a rejection rate of well over 90%. This is an extremely costly process requiring teams of skilled scientists separating the wheat from the chaff and publishing only the very best and most pertinent articles. $30 is not a reflection of the length of the article, it is for the knowledge that the article in question is reliable and in part it reflects the cost of NOT publishing the rejected articles.

Finally, a very strange postscript to the blog linking the new Harry Potter film and Wisden Cricketers' Almanack from the Daily Telegraph:

" He [Daniel Radcliffe] has, he says, been plagued by strange dreams lately, although he cannot lay the blame at Harry Potter's door. "I've dreamt I'm being stalked by an England cricketer. I don't know what prompted it - although I've been watching huge amounts of cricket - but for some reason Andrew Strauss was being paid to stalk me. I woke up with a cricket bat in my hand.""

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 Monday, July 09, 2007

Simon Greenall is one of the most successful authors in the Macmillan English list. He has sent in this latest briefing from one of the farthest reaches of our marketing efforts and I thought you'd be interested. Thanks, Simon.

We’re in Heilongjiang province, in north-eastern China, where the regional Ministry of Education has adopted New Standard English for Senior High Schools, the textbook series published jointly by Foreign Languages Teaching and Research Press (FLTRP), Beijing, and Macmillan Education. We’re here to do some teacher training sessions, organised by the Ministry. It’s a substantial adoption too, 200,000 copies of each book every year, so over eleven books ... well, you do the math. Other provinces, both larger and smaller, are already using the series, more will do so next year, we hope, and at last I‘m beginning to understand the concept of critical mass.

 

 

The capital city is Harbin, home of the Ice Festival, although it’s now midsummer, and around 30 degrees most of the time. More importantly, as far as I’m concerned, it’s the hometown of Ivy (Wang Jianbo), my friend and our director of textbooks for the schools department of the press. She is directly responsible for the books which sell around 50 million copies sold every year (some kind of record?), and is justifiably proud to be returning home to give a presentation on the project for which she has worked so hard.

 

In Harbin, we have an audience of 500 teachers cramped together in auditorium which is steaming at 8am in the morning, so you can imagine what it feels like when I finish my presentation three hours later. They all have their Macmillan/FLTRP textbooks in front of them. Strange to think that books which were written with authors in small towns in the UK end up here, so far away.

 

In the evening, after the usual welcome dinner, we go shopping late in the evening in Harbin’s main pedestrian streets. The Russian Far Eastern border is not so far away, so Harbin has many Russian-style buildings, including Saint Sophia, an Orthodox Cathedral, and shops selling Russian goods. We then walk along a causeway far out into the Songhua River, at this point two kilometres across, and watch hot air lanterns drift into the night sky over the water.

 

One feature which astonishes me about China is the size of the cities, an impression which usually strikes me only as we arrive on the outskirts, as we catch a 180 degree glimpse of the built-up area.. Harbin was described to me as a small city  but turns out to have over a population of  8 million.

 

The next day we travel six hours by train to Jiamusi, a city of half a million further along the Songhua River. How could I have remained so unaware, in the comfortable west, of such huge centres of population in China?

 

Jiamusi on a Sunday afternoon is relaxed, full of people enjoying themselves on the boardwalk alongside the river. People stare at me – there are not many Caucasian visitors – but in the most kindly, friendly way. One older woman greets me in Chinese and Russian, “Ni hao, tovaritch!” (Hello, comrade!).

 

Every day lunch and dinner follow a very similar pattern. According to socio-cultural conventions, there is only one place for me to sit, which is for the guest of honour, and I comply obediently. But there is always a ritual tussle for the second place (“No, you must sit next to our guest” ... “No, I insist it must be you!”). We sit down, wait for the food, and begin drinking. We all negotiate the choice between Great Wall Red Wine (excellent), local firewater (no opinion, can’t drink it) and local beer (Harbin beer is hoppy, light and more-ish, Jiamusi beer is even better).

 

Then the toasts follow. The first toast is always by the host, and everyone joins in. We raise our glasses, tap tap on the lazy Susan turntable and touch glasses. The next toast is usually from the host to me, the honoured guest, Gambay! and continues with short speeches to everyone around the table, thanking them for their co-operation, respecting their professionalism, welcoming their contribution, admiring their good looks ...Then each person shows their glass to each other after the toast, to show how much they have finished, usually the whole glass, although they keep their eye on the other person to make sure they don’t make them drink too much

 

Well, I don’t drink much alcohol, and despite two years of Chinese classes, most of all this goes over my head. So, from time to time, basking in the warm glow of friendship but unable to keep up, I lose concentration and sink into my own thoughts. I snaffle some more food from the lazy Susan ... thinking ... it’s 11am in the UK, my son back home has got his last A level exam today, maybe I should text good luck wishes ... and suddenly, I realise I’m the object of yet another toast of welcome, and I’m back into action with another glass .. tap, tap, Gambay!.

 

The turntable turns, the food keeps coming, and we eat and drink, and promise everlasting friendship. And we mean it.

 

Next morning in Jiamusi, Ivy and I give presentations to 300 people, The same warm feelings of welcome and greeting, of kindness and interest.

 

And so it goes.

 

We travel back from Jiamusi to Harbin on a butt-numbing coach, faster than the train, but good fun. We stop for ten minutes in the middle of the journey, the road-side food sellers are waiting with fruit, tortillas-style wraps filled with vegetables, kebabs and corn on the cob. Ivy buys two corns cobs, tells me to eat slowly as they may hurt my stomach, and the coach sets off again. We’re watching a Jackie Chan movie on the coach video as we get back to the big city.

 

In Harbin we have lunch in a Russian restaurant – we could be in central Europe – and we go then to the airport, for my flight back to a steamy Beijing. Ivy has two more weeks on the road, I’m back to the Beijing office for more meetings. And we say goodbye.

 

Seven years of working in China, with Macmillan and FLTRP ..... When I’m there, I feel that I’m in a safe and kind society, where the values of family, of hospitality, of respect for others’ views, are strong. We can learn a lot from “Ni hao, tovaritch!”

 

 

 

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 Sunday, July 08, 2007

I have always admired writers. All of us write (I answer some fifty emails a day; the rest I delete) but some write better than others. There are, of course, great writers and their talent is hard to teach in spite of the best efforts of creative writing courses. But most of us just want  to write clearly and accurately. I fail on a regular basis given the number of times people manage to misinterpret a message from me. The need to write clearly is one of the keys to success as a university student and we published Write it Right by John Peck and Martin Coyle a couple of years ago.

The reason I mention it here is that we have issued a free audio download version of this and several other study guides via the Palgrave Macmillan website. College textbook publishing has had to adapt as publishers move from being a supplier of books to being a partner in education. Booksellers used to be the key 'customer'. Over the last twenty years the focus of attention has moved to the lecturer. I suspect the focus has to shift yet again, and this time the key customer is the real thing, the student. 

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 Saturday, July 07, 2007

It sometimes seems that the book trade is operating in several parallel universes - authors, agents, general publishers, educational publishers, specialist publishers, independent booksellers, supermarkets, wholesalers, second-hand booksellers etc.

What I didn't know until this morning is that the first scientific proposal for the existence of parallel universes is fifty years old today. It was part of a PhD thesis developed at Princeton by Hugh Everett III.

You can read about how this young quantum physicist came up with the concept here. This special feature of Nature also heralds the return of Futures, a weekly series of scifi short stories. This is where fact and fiction meet and where the parallel universes of Nature and Pan overlap.

Back to reality and our monthly statement from Google Adsense. June generated $43.47, the second highest month ever. Total income has reached the heights of $338. Unfortunately it seems that the value of the dollar against sterling is declining almost as much as the account is increasing. More seriously, the strength of sterling is posing significant problems for British exporting publishers. One more thing for us to worry about. 

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 Friday, July 06, 2007

Julia Donaldson, along with the brilliant illustrator, David Roberts, has come up with a modern classic published this week. I just received this message from the book's editor Suzanne Carnell and I believe her:

Do have a read: children love it and so will you. If you’ve got kids, this is one you’ll positively enjoy re-reading on a daily basis. I’m extremely proud of this book and, as Gordon Brown (who last week chose The Snail and the Whale by Julia Donaldson and Axel Scheffler as one of his top five favourite books) might say: I recommend it to the House!

Two of the most important serial best sellers in my life are Wisden Cricketers' Almanack (of which I am a non-executive director) and Harry Potter which Macmillan Distribution is proud (and worked to the bone) to distribute for Bloomsbury. In the normal course of events these publications have little in common but at the premiere of the latest Potter film, its star Daniel Radcliffe pulled a copy of this year's Wisden out of his pocket (big pocket) to get cricket celeb and cover adorner (see below) Shane Warne to sign the book. Aaaaah.

Wisden Cricketers' Almanack 2007 (Wisden) (Wisden)

 

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 Thursday, July 05, 2007

I don't suppose many people come to this blog more than once a day (most only once in a lifetime) and even fewer will have noticed a change yesterday. In the morning, this comment appeared:

'Same old names on this comments board, I see.

Just goes to show you really are better off reading a quality publishing publication than the electronic fast food junk. The blogroll is one consonant too long methinks.

Sven Eriksson'

I don't disagree with the sentiment and I don't take offence but I do object to the author's anonymity. If s/he wants to make a point s/he should be identified. So in future I'll take down all anonymous comments asap. I hope you don't think this is unwarranted censorship.

Another day another launch. This evening in Madrid sees a celebration for Nature Publishing Group Ibero-America a project we've been working on for a year. It is another part of the Grupo Macmillan jigsaw as we develop materials of all sorts for Spanish- and Portuguese-speaking markets. And the timing could not have been better...

This announcement was made yesterday. Two scientific journals, Science and Nature, shared the hugely important Prince of Asturias Foundation Award for Communication and Humanities. These awards are the Spanish equivalent of the Nobel Prizes and are far and away the the most revered distinctions in Spain and the Spanish-speaking world. A further coincidence is that Nature and Science were meant to be asserting authority over each other with the traditional annual cricket match. It rained and therefore a draw was declared which seems appropriate in the circumstances.

Other winners of these awards this year are Al Gore, Bob Dylan and Amos Oz. We're mixing in good company.

Here are three reasons why Nature is so important in the world of science.

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