Monday, July 09, 2007

Simon Greenall is one of the most successful authors in the Macmillan English list. He has sent in this latest briefing from one of the farthest reaches of our marketing efforts and I thought you'd be interested. Thanks, Simon.

We’re in Heilongjiang province, in north-eastern China, where the regional Ministry of Education has adopted New Standard English for Senior High Schools, the textbook series published jointly by Foreign Languages Teaching and Research Press (FLTRP), Beijing, and Macmillan Education. We’re here to do some teacher training sessions, organised by the Ministry. It’s a substantial adoption too, 200,000 copies of each book every year, so over eleven books ... well, you do the math. Other provinces, both larger and smaller, are already using the series, more will do so next year, we hope, and at last I‘m beginning to understand the concept of critical mass.

 

 

The capital city is Harbin, home of the Ice Festival, although it’s now midsummer, and around 30 degrees most of the time. More importantly, as far as I’m concerned, it’s the hometown of Ivy (Wang Jianbo), my friend and our director of textbooks for the schools department of the press. She is directly responsible for the books which sell around 50 million copies sold every year (some kind of record?), and is justifiably proud to be returning home to give a presentation on the project for which she has worked so hard.

 

In Harbin, we have an audience of 500 teachers cramped together in auditorium which is steaming at 8am in the morning, so you can imagine what it feels like when I finish my presentation three hours later. They all have their Macmillan/FLTRP textbooks in front of them. Strange to think that books which were written with authors in small towns in the UK end up here, so far away.

 

In the evening, after the usual welcome dinner, we go shopping late in the evening in Harbin’s main pedestrian streets. The Russian Far Eastern border is not so far away, so Harbin has many Russian-style buildings, including Saint Sophia, an Orthodox Cathedral, and shops selling Russian goods. We then walk along a causeway far out into the Songhua River, at this point two kilometres across, and watch hot air lanterns drift into the night sky over the water.

 

One feature which astonishes me about China is the size of the cities, an impression which usually strikes me only as we arrive on the outskirts, as we catch a 180 degree glimpse of the built-up area.. Harbin was described to me as a small city  but turns out to have over a population of  8 million.

 

The next day we travel six hours by train to Jiamusi, a city of half a million further along the Songhua River. How could I have remained so unaware, in the comfortable west, of such huge centres of population in China?

 

Jiamusi on a Sunday afternoon is relaxed, full of people enjoying themselves on the boardwalk alongside the river. People stare at me – there are not many Caucasian visitors – but in the most kindly, friendly way. One older woman greets me in Chinese and Russian, “Ni hao, tovaritch!” (Hello, comrade!).

 

Every day lunch and dinner follow a very similar pattern. According to socio-cultural conventions, there is only one place for me to sit, which is for the guest of honour, and I comply obediently. But there is always a ritual tussle for the second place (“No, you must sit next to our guest” ... “No, I insist it must be you!”). We sit down, wait for the food, and begin drinking. We all negotiate the choice between Great Wall Red Wine (excellent), local firewater (no opinion, can’t drink it) and local beer (Harbin beer is hoppy, light and more-ish, Jiamusi beer is even better).

 

Then the toasts follow. The first toast is always by the host, and everyone joins in. We raise our glasses, tap tap on the lazy Susan turntable and touch glasses. The next toast is usually from the host to me, the honoured guest, Gambay! and continues with short speeches to everyone around the table, thanking them for their co-operation, respecting their professionalism, welcoming their contribution, admiring their good looks ...Then each person shows their glass to each other after the toast, to show how much they have finished, usually the whole glass, although they keep their eye on the other person to make sure they don’t make them drink too much

 

Well, I don’t drink much alcohol, and despite two years of Chinese classes, most of all this goes over my head. So, from time to time, basking in the warm glow of friendship but unable to keep up, I lose concentration and sink into my own thoughts. I snaffle some more food from the lazy Susan ... thinking ... it’s 11am in the UK, my son back home has got his last A level exam today, maybe I should text good luck wishes ... and suddenly, I realise I’m the object of yet another toast of welcome, and I’m back into action with another glass .. tap, tap, Gambay!.

 

The turntable turns, the food keeps coming, and we eat and drink, and promise everlasting friendship. And we mean it.

 

Next morning in Jiamusi, Ivy and I give presentations to 300 people, The same warm feelings of welcome and greeting, of kindness and interest.

 

And so it goes.

 

We travel back from Jiamusi to Harbin on a butt-numbing coach, faster than the train, but good fun. We stop for ten minutes in the middle of the journey, the road-side food sellers are waiting with fruit, tortillas-style wraps filled with vegetables, kebabs and corn on the cob. Ivy buys two corns cobs, tells me to eat slowly as they may hurt my stomach, and the coach sets off again. We’re watching a Jackie Chan movie on the coach video as we get back to the big city.

 

In Harbin we have lunch in a Russian restaurant – we could be in central Europe – and we go then to the airport, for my flight back to a steamy Beijing. Ivy has two more weeks on the road, I’m back to the Beijing office for more meetings. And we say goodbye.

 

Seven years of working in China, with Macmillan and FLTRP ..... When I’m there, I feel that I’m in a safe and kind society, where the values of family, of hospitality, of respect for others’ views, are strong. We can learn a lot from “Ni hao, tovaritch!”

 

 

 

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 Sunday, July 08, 2007

I have always admired writers. All of us write (I answer some fifty emails a day; the rest I delete) but some write better than others. There are, of course, great writers and their talent is hard to teach in spite of the best efforts of creative writing courses. But most of us just want  to write clearly and accurately. I fail on a regular basis given the number of times people manage to misinterpret a message from me. The need to write clearly is one of the keys to success as a university student and we published Write it Right by John Peck and Martin Coyle a couple of years ago.

The reason I mention it here is that we have issued a free audio download version of this and several other study guides via the Palgrave Macmillan website. College textbook publishing has had to adapt as publishers move from being a supplier of books to being a partner in education. Booksellers used to be the key 'customer'. Over the last twenty years the focus of attention has moved to the lecturer. I suspect the focus has to shift yet again, and this time the key customer is the real thing, the student. 

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 Saturday, July 07, 2007

It sometimes seems that the book trade is operating in several parallel universes - authors, agents, general publishers, educational publishers, specialist publishers, independent booksellers, supermarkets, wholesalers, second-hand booksellers etc.

What I didn't know until this morning is that the first scientific proposal for the existence of parallel universes is fifty years old today. It was part of a PhD thesis developed at Princeton by Hugh Everett III.

You can read about how this young quantum physicist came up with the concept here. This special feature of Nature also heralds the return of Futures, a weekly series of scifi short stories. This is where fact and fiction meet and where the parallel universes of Nature and Pan overlap.

Back to reality and our monthly statement from Google Adsense. June generated $43.47, the second highest month ever. Total income has reached the heights of $338. Unfortunately it seems that the value of the dollar against sterling is declining almost as much as the account is increasing. More seriously, the strength of sterling is posing significant problems for British exporting publishers. One more thing for us to worry about. 

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 Friday, July 06, 2007

Julia Donaldson, along with the brilliant illustrator, David Roberts, has come up with a modern classic published this week. I just received this message from the book's editor Suzanne Carnell and I believe her:

Do have a read: children love it and so will you. If you’ve got kids, this is one you’ll positively enjoy re-reading on a daily basis. I’m extremely proud of this book and, as Gordon Brown (who last week chose The Snail and the Whale by Julia Donaldson and Axel Scheffler as one of his top five favourite books) might say: I recommend it to the House!

Two of the most important serial best sellers in my life are Wisden Cricketers' Almanack (of which I am a non-executive director) and Harry Potter which Macmillan Distribution is proud (and worked to the bone) to distribute for Bloomsbury. In the normal course of events these publications have little in common but at the premiere of the latest Potter film, its star Daniel Radcliffe pulled a copy of this year's Wisden out of his pocket (big pocket) to get cricket celeb and cover adorner (see below) Shane Warne to sign the book. Aaaaah.

Wisden Cricketers' Almanack 2007 (Wisden) (Wisden)

 

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 Thursday, July 05, 2007

I don't suppose many people come to this blog more than once a day (most only once in a lifetime) and even fewer will have noticed a change yesterday. In the morning, this comment appeared:

'Same old names on this comments board, I see.

Just goes to show you really are better off reading a quality publishing publication than the electronic fast food junk. The blogroll is one consonant too long methinks.

Sven Eriksson'

I don't disagree with the sentiment and I don't take offence but I do object to the author's anonymity. If s/he wants to make a point s/he should be identified. So in future I'll take down all anonymous comments asap. I hope you don't think this is unwarranted censorship.

Another day another launch. This evening in Madrid sees a celebration for Nature Publishing Group Ibero-America a project we've been working on for a year. It is another part of the Grupo Macmillan jigsaw as we develop materials of all sorts for Spanish- and Portuguese-speaking markets. And the timing could not have been better...

This announcement was made yesterday. Two scientific journals, Science and Nature, shared the hugely important Prince of Asturias Foundation Award for Communication and Humanities. These awards are the Spanish equivalent of the Nobel Prizes and are far and away the the most revered distinctions in Spain and the Spanish-speaking world. A further coincidence is that Nature and Science were meant to be asserting authority over each other with the traditional annual cricket match. It rained and therefore a draw was declared which seems appropriate in the circumstances.

Other winners of these awards this year are Al Gore, Bob Dylan and Amos Oz. We're mixing in good company.

Here are three reasons why Nature is so important in the world of science.

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 Wednesday, July 04, 2007

Okay, I know I'm boring about Nature Publishing Group and its initiatives but, I ask you, how could I not post this link from the Guardian all about our recently launched Nature Network London? The writer of the column has (quite rightly) picked up on the dating (sorry, I mean relationship building) aspects of social networks such as facebook. I'm sure NNL (as it will be known, I'm sure) will be addressing the needs of scientists in this arena shortly - probably via the Holtzbrinck-owned and highly successful Parship (lousy name in English, great service).

While on the subject of social networks and their importance I have been musing on the concept of an anti-social network. I suppose the mafia was an early adopter in the field but you'd think there was a significant opportunity using modern networking technology to create establishment alternatives. Throw off your ASBOs (anti-social behavious orders for those of you not in the UK), meet your peers, build gangs, exchange safe-breaking tips, see ads on the best stolen goods handlers in your local area... The opportunity is huge but I suspect someone is already there, as usual!

Another aspect of techno-networking is tagging, which I don't understand in spite of having just been tagged myself. So far, nothing terrible has happened but I (as usual) fear the worst.

I'm on holiday for a few days, so the blogs might be even worse than usual. Sorry. 

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 Tuesday, July 03, 2007

The debate runs and runs on the future of the book. But are publishers too hung up on wondering what the 'killer device' will be that launches a thousand eBooks? Publishers are constantly getting excited about the potential for the ipod to become an eReader, as illustrated by this video. On Peter Brantley's excellent Book 20-1 list there have been heated exchanges over Manolis Kaneidis's 'BlueBook' prototype (a paper book with circuits embedded in each page and with text printed with conductive ink), as reported here. It strikes me that Adam Hodgkin's insights about all this over at the Exact Editions blog are spot on. He suggests that the obsession with the hardware is wrong-headed. I couldn't agree more. Publishers should be focusing on digitising their content and ensuring that it can be accessible via a web-based interface. The Apple iPhone, which does not incorporate specific eReader software but does feature a 'humble familiar web browser', could leapfrog the various eReader device offerings to become the consumer's eReader of choice. Many don't know it yet but I also believe publishers will need to ensure they have the capability in place to deliver content streams via subscription - and not just in the academic and STM sectors in my view. At Macmillan I am glad that we are developing BookStore to enable publishers to deliver on these needs.

On another note entirely, one of the things I like about blogging is the interesting co-blogger contacts that you make. One such is Eric Neu. Eric, who works in e-business for a publisher in Brussels, has posted this 'mini-interview' with me on his blog. It's nice to see my words up in French. They sound so much more interesting.

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 Monday, July 02, 2007

We've just anounced that we'll be publishing Ronnie, the autobiography of Ronnie Wood of the Rolling Stones on 20th October this year. It promises to be 'interesting' to say the least. It may not sell as many copies as Harry Potter but it'll certainly cause a big stir and bring both teenagers and grandparents into bookshops to discover what keeps those stones rolling.

Ronnie

This title more or less completes our Autumn list for trade books in the UK. It is a spectacular programme. Already Pan Macmillan has seen its market share increase significantly in the first half of 2007, with growth in fiction, non-fiction, Picador and children's books. The second half looks even stronger with great titles from all our traditional best selling authors; new authors such as Kate Morton (whose House at Riverton has been picked as a Richard and Judy Summer read); and the long-awaited Borat (Kazakhstan's sixth most famous man) book. It's going to be a good Christmas for Macmillan.

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