Wednesday, June 13, 2007

Comment number 16 on a recent posting came from Keirsten Clark of the publishers PaperBooks which, to be honest, I'd never heard of. She writes:

We are attempting an unusual and innovative way of marketing each of our titles on pub day - even if it means we are keeping the number of our titles down. We want to give our first time authors the best chance we can so are trying to look beyond (but not ignore) in-store promotions and huge discounting. Our first campaign - a Book Drop around central London - for The Angel Makers by Jessica Gregson seems to have got off to a good start.


I think many publishers, large and small, are trying to do this and it's great to see that this experiment seems to be working. All  power to PaperBooks. The problem is that, even if it is a mega-success the quantities sold are unlikely to exceed a few thousand. In order to attract and reward competitively the very best-selling authors it is necessary to sell hundreds of thousands of copies and 'guerrilla' tactics just won't succeed on a consistent enough basis. We have to work out, as Keirsten implies, how to knit together the very different and sometimes conflicting business models of the supermarkets, high street chains, Internet and traditional independents.

Why hasn't it happened? Is it beause publishers are simply stupid? Or might it just be that it's a really tricky problem?

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 Tuesday, June 12, 2007

Last October I carried a piece about the Oxford poker investment committee. It was just a piece of nostalgia really but it had a dramatic effect on the numbers of visitors coming to this site. It would appear that mention of thw word poker had even more impact than the unlikely combination of Paris Hilton and Jeffrey Archer, as described here. It is, therefore, with some anticipation that I can reveal the publication later this week of Swimming with the Devilfish and an interview with its author, Des Wilson. He uncovers the truth about professional poker but does he fully understand the utter ruthlessness of amateur poker players?

Swimming With The Devilfish

From poker to heredity (which is a form of poker after all) I have a note from the team at Nature about last week's issue.

As well as a superb issue with a focus on stem cells, to be marketed at the International Society for Stem Cell Research annual meeting and to help showcase our new online web portal stem cell reports, we had two mega stories to boost.

           

Firstly, two papers published online that show that fibroblasts can be reprogrammed to an embryonic state which eliminates the need to use embryos – the finding is described as being akin to Dolly in accomplishment by a stem cell researcher in our news pages

 

We also published one of the biggest genetic association studies completed to date which identified more than 20 genetic markers associated with 7 major diseases.

 

This issue and these papers generated headlines around the world, including two US and two UK front pages, as well as volumes of print, broadcast and online coverage. Highlights include the BBC  twice, the New York Times twice and the Guardian  twice.

 

And many, many more – not bad for a serious journal of science.

For those not following the cricket yesterday, it ended in predictable anti-climax. England won but credit goes to the West Indies and to our new star, Monty Panesar.

Monty Panesar struck early to remove Denesh Ramdin, England v West Indies, 3rd Test, Old Trafford, June 11, 2007

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 Monday, June 11, 2007

The heading of this piece is also the title of a conference being held at the Centre for Publishing at University College London on 28-9 June. I'm doing the last session so you'll be able to enjoy the conference and still avoid me quite easily.

For in-depth discussions of publishing models in flux you can't do much better than Peter Brantley's personal blog. His latest posting on On scholarly communication and university presses is both intelligent and thought-provoking for both publishers and librarians - and it's garnered some interesting comments too.

Today sees the possibility of one of the great upsets in cricket (and sporting) history. If the West Indies score another 154 runs without losing five more wickets (they have scored 301 for the loss of five so far) they will record the highest ever score to win a test match in the history of the game. You can follow the action here from 11.00 a.m. UK time if you're not working. I am an England supporter (goodness knows why) but I, along with most of the cricketing world, would love to see the West Indies achieve this record. It would do wonders for the game as a whole and it would cheer the worldwide West Indian community.

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 Sunday, June 10, 2007

I left school at the end of 1966 and didn't start university until the following Autumn. I enrolled at L'institut britannique in Paris in January 1967 but soon got bored and joined a friend with a car on a trip to Morocco. We stopped off in Aix-en-Provence to pick up a couple of other guys, one of whom was called Nick Drake. We had many adventures and spent time together later at Cambridge and in London. He died in 1974 having made a couple of records. Since then he has become a cult figure. It's bizarre to think that forty years after I met him he would be posthumously releasing a new album; that there would be a new biography of him; and that his sister, Gabrielle, would be publishing a letter and podcast to him for the world to read and hear. Sister and brother below.

Gabrielle Drake Photo

There is an excellent article in the latest issue of Logos about the insularity of the world's book trade press. I'll ask the author's and publisher's permission to run it here in due course. Meanwhile, here is a genuinely non-Angloamerican trade press website, Publishing Today, from China. I particularly like their bestseller list which contains only one 'Western' title but which also has some of the best names for publishing companies I can imagine. I think the British Machine Press has a nice ring to it.

And finally, I wrote about my discovery of the Unabridged Shorter Oxford English Dictionary and here, courtesy of Terry Lee who just happened to be passing with a camera in hand, is the evidence. Messrs Onions, Fowler, Burchfield etc would be turning in their graves.

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 Saturday, June 09, 2007

First a confession. Yesterday I wrote about the Society of Bookmen and mentioned the concept of Chatham House Rules. There is, of course, only one Chatham House Rule and I have edited away my solecism.

Last week was the twentieth anniversary of Nature Japan which is now correctly known as Nature Asia-Pacific. They celebrated by holding a forum to promote networking in the region and David Cyranoski, the Asia-Pacific coorespondent for Nature has written about it for us:

Tokyo was the setting on Wednesday for a Nature-hosted forum to promote networking in the Asia-Pacific. With representatives from 10 countries, the forum was a first attempt to make researchers from the region sit down and think about what benefits might be had by working together. The forum was timed to coincide with the 20th anniversary of foundation of Nature Publishing Group’s (NPG) representative company in the region, which recently changed its name from Nature Japan to NPG Nature Asia-Pacific, a sign of the importance Nature places on the region.

Why hold such a forum? Americans and Europeans network well and collaborate often, through both formal and informal arrangements, and create things like the European Molecular Biology Organisation (EMBO) which give them a bigger-than-the-sum-of-the-parts presence. Edison Liu, head of the Genome Institute of Singapore, raised the key question for Asia using SARS as an example. During the SARS scare, despite the virus’s Asian origin and mainly Asian path, research was coordinated by the US Centers for Disease Control and the World Health Organisation and much of the work took place in Europe and North America and even the significant work done in Hong Kong was funded by the National Institutes of Health. Liu asked: Why are large scale scientific interactions by Asian scientists most commonly with the West or at least coordinated by the West?

There are many answers, none fully satisfactory, but taken together, they add up to a powerful set of obstacles: culture, language, nagging political problems sometimes expressed in violent demonstrations or saber-rattling diplomacy, etc. There is also a tendency for Asian scientists, their funders, and everybody involved in science to think that everything important is really happening in the United States and, to a lesser extent, Europe. The upshot is that, for example, stem cell biologists in Beijing are more likely to know what is happening in Boston than in Tokyo or even Shanghai for that matter.

There have been a lot of hesitant steps toward collaboration, and a few notable successes.

Liu gave an example of the Pan-Asian SNP Initiative, a look into migration patterns and ethnic diversity in Asia through a study of DNA variations. It had to overcome two huge obstacles—an unwillingness to send genetic samples overseas and a tremendous disparity in wealth, infrastructure, and scientific know-how among the ten countries represented. They were able to do it. In another talk, Nobel laureate Ryoji Noyori discussed the success of pulling regional scientists together to found Chemistry: An Asian Journal.

Will there be more? It would be natural because of proximity and because economic power and infrastructure are balancing out. It would also be natural in fields such as: global warming/atmospheric chemistry, since China and India especially are going to be the biggest environmental threats given their growth and some of the nearby wealthy countries will have a vested interest in working together; stem cells, because scientists in the region share a significant level of expertise and relatively lax ethical regulations (with the exception of Japan); infectious diseases, because they often have an Asian origin and carry a greater threat to the nearby countries like SARS or avian flu; "Asian" diseases, such as Bechet’s disease, which strike primarily in Asia; the whole range of fields of material sciences, nanotechnology, and photonics in which Asian countries have a huge, and likely soon to be dominant, presence.

Could Asia-Pacific countries ever make a sum bigger than its parts? Will Asia ever be able to pull its weight as a scientific power alongside North America and Europe?

Certainly NPG and most other Western STM publishers are betting that the region will become an even bigger player than it currently is with their investments in local journals and, in the case of NPG, the placement of editorial staff in the region for the journals Nature Nanotechnology and Nature Photonics, a first for Nature journals. NPG Nature Asia-Pacific has seen its staff more than double to over 50 in the past two years, with offices opened in Hong Kong, Melbourne and Delhi, and the forum also offered an opportunity for staff from around the region to get together and celebrate while pursuing a common cause.

Away from science I came across this wonderful albeit illegible picture from a bilingual illustrated dictionary we publish in Japan. Somehow the idea of a lexicographer trying to figure out the Japanese for cricketing positions such as silly mid on and cover point appeals.

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 Friday, June 08, 2007

The Society of Bookmen founded by Hugh Walpole (and I cannot find a decent link for you although a Google search reveals quite a lot about its members) had a dinner last night where the guest speaker was Michael Grade, Executive Chairman of the British commercial television company ITV. As a matter of fact, he has run nearly every bit of the British TV industry at one point or other. I am not allowed, under the Chatham House Rule, to reveal what he said but I can reveal that the evening was a sell-out, he left the audience wanting more, and now I have the tough task of finding the next speaker. It's very hard following Jessica Kingsley who has done such a brilliant job as Chair(man) of the Society. All suggestions welcome.

Working my way through some sales reports yesterday, I noticed that One Unknown by Gill Hicks was selling exceptionally well in Australia. I hadn't read the book. I now have and I recommend it to all of you.

One Unknown: A Powerful Account of Survival and One Woman's Inspirational Journey to Recovery and a New Life

This is the view from the Meridien Hotel Cairo where Macmillan Egypt held a training seminar for teachers of English yesterday. 900 people turned up, we catered for 300, the hotel ran out of food. The tribulations of success.

I have a new statistics package for this blog. This rather bad reproduction shows the weekly pattern with a huge spike this week. Yesterday was the highest day ever with 8406 visits. It seems that my visit to New York may have triggered this upsurge.

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 Thursday, June 07, 2007

An old friend and colleague came to visit me yesterday to discuss her new publishing project, Pocket Issue books. This a series of well-written, beautifully produced (with illustrations by my favourite cartoonist Andrzej Krauze), well-priced at £4.99 books on well-chosen subjects of contemporary interest.

Cover of The Energy Crisis book

The problem is that support from the book trade is unlikely to exceed a few hundred copies, the cost and energy for marketing is very high, and thus expenditure will almost certainly exceed income unless she can find alternative ways of generating significant sales. Any ideas would be welcome - and even a few orders for the books.

The Google heist posting of last week is still generating considerable comment here and elsewhere. I am being characterised variously as a fool, a child, a luddite, a crook, or a counter-revolutionary. Hey ho. At least it has generated debate, not least as to whether physical property has greater rights to protection than intellectual property. I don't know but somehow this photo from Book Expo America courtesy of Publishers Marketplace says something about the relative sizes of Google and a very large publisher.

And while on Google matters, I was checking out the excellent Google Scholar platform, which is an example of how search engines and publishers can work together within copyright to allow readers to find what they want, scholars to communicate better, and still have a viable business model.

But that's not my point. I noticed the tag line, 'Stand on the shoulders of giants'. This comes from a letter by Isaac Newton to his contemporary Robert Hooke:

'If I have seen further it is by standing upon the shoulders of giants.'

The quotation is frequently used as an example of scientific humility. It transpires that Hooke was one of Newton's greatest rivals and enemies and was rather small and deformed. Read the quotation with the emphasis on the word 'giants' and you will see that Newton and his quotation were not in the least bit humble. Truth is a strange thing. For more on Newton try this paper by Nobel-prize-winning physicist Sheldon Glashow.

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 Wednesday, June 06, 2007

I was in Chennai on Monday for the Annual General Meeting of Macmillan India Limited. We presented the 2006 results and gave some guidance about 2007. You can see a number of presentations here . In short, sales were up more than 40% while profits were flat as a result of increased long-term investment and the need to offer extremely competitive prices to customers. Of course there are some shareholders who would rather we reduced investment and increased dividends and the picture below shows the board with a dissenting shareholder seated in front of us. It's a shame the picture doesn't show the other hundred shareholders who supported the board and its investment policy on their behalf.

Here is a sad tale of the times in which we live.

A colleague went to the US this week and carried with him a luxury Harrods Christmas pudding to present to the family he was staying with. (A little early in the year, perhaps, but that allows time for a teaspoonful of whisky to be added each week to enhance the flavour on the 25th.)

At Dulles airport in Washington the package was confiscated by security at the gate for a transfer flight to Norfolk, Virginia. "We just don't know what you've been putting in the pudding," he was told.

Andrew Marr by David Hockney

And back in the UK and to books, just to say that we are celebrating, along with Andrew Marr, his number one position in the non-fiction best seller list with A History of Modern Britain. Just as I was beginning to wonder whether a serious book could ever displace footballers' wives' memoirs etc, along comes a quality winner. Hooray and thanks to David Hockney for the image of Andrew above.

A History of Modern Britain

 

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