Every now and again I feel moved to do an update on Macmillan New Writing, our programme for finding new fiction talent which was memorably described as a Ryanair (cheap and basic) concept in Charlotte Higgins's piece in The Guardian. The publishing business model is quite simple. If we can avoid losing money on individual titles the occasional discovery will allow us to make a modest profit overall. We've managed the first part of the equation successfully. All the titles have performed decently but none of the authors has 'broken out' into the really big time. We think we may have found our first mega-seller and I've asked Will Atkins, the editor of MNW, to tell us about it.
'Never Admit to Beige puts Jonathan Drapes firmly on the map as one of Australia's most talented new writers.' - The Big Issue
On Wednesday night we launched Jonathan Drapes’s novel Never Admit to Beige. There were canapés, inflatable palm-trees and (this being an Australian novel by an Australian author) plenty of wholly ungracious bragging about the cricket.

BBC Five Live’s Simon Mayo Show has recently begun a Book of the Month slot and Never Admit to Beige is its December selection. It’ll be discussed live on Five today from 3pm, with Jonathan and a panel of guest reviewers; there's also an online forum where listeners can comment on the book.

Never Admit to Beige is the fourteenth Macmillan New Writing novel to be published since our first books appeared in April. It's an anarchic comic romp across Australia's Gold Coast, following guileless young Englishman Trigger Harvey as he searches, with increasing futility/desperation, for his lost luck. (Jonathan, incidentally, tells me he hadn't heard of his character's Only Fools and Horses namesake when he wrote the book). It includes shootouts with Japanese mafia, a run-in with a couple of coke-dealing OAPs, and probably the most violent round of golf in literary history. It's also turned out to be rather hard to classify - on its website, Five Live has a commendable bash: 'A kind of James Bond meets Inspector Clouseau with Men Behaving Badly'.
The Five Live Book of the Month slot is relatively new, so its impact on sales remains to be seen, but we've put through a pretty sizable paperback reprint, and Borders will be carrying the book in their Christmas 3 for 2 promotion. Never Admit to Beige is funny and loveable and bursting with energy; turns out it's also rather prophetic:
“Next Ashes series,” one of the novel’s minor characters goads Trigger, “you guys don’t stand a bloody chance. Not if Warney’s on form.”