Saturday, December 02, 2006

A new month heralds a pile of packages of sales statistics and accounts for the previous month. The speed (and efficiency)with which these are produced is increasing all the time which is necessary, but it does mean that I tend to spend the first week of every month weighed down by statistics. My personal contribution to the statistics overload is to tot up visitors to this blog. So here goes.

In November we had 63,375 visitors, 16% up on October and bringing the year-to-date tally to 339,547. I don't have the software to tell me how many of these are unique. On a particular day I guess that most are unique but of course a highish proportion of people come in more than once a month (or never again!). I can also only guess how many are Macmillan employees and what the geographical split might be. I'll see if I can borrow some software from PublisherStats to improve the reporting.

If you click on nature.com today there is a huge banner ad 'Another great moment in science'. This doesn't refer to a scientific breakthrough or another Archimedes moment and it is unlikely to feature in the next edition of Giant Leaps. However it is a major moment in the world of classified advertising.

Traditionally classifieds (or small ads) are the bread and butter of magazines' and newspapers' income. They are not glamorous like flashy ads for perfumes but they do bring in the money. It has been a rather unsophisticated business. If you sell by the word, make the typeface small. If you sell by the inch make the typeface large. It is now, predictably, a battleground on the web and it is one of the reasons that newspapers are having to revisit their business models and their strategies. Perhaps the most signficant straw in the wind was last year's sale by Rupert Murdoch of the Times Educational Supplement which lives on classified job ads.

In any event, Nature has decided to gamble on making it free to post a job on its website. This means kissing goodbye to some revenue which is always hard to do. It also means that the Nature site becomes an even more essential tool of everyday life for the working scientist, thus pulling in more readers more regularly and allowing our advertisers better results, particularly if they decide to add to the free ads with more information and more sophisticated linking. It is fingers-crossed time because such a change is not without risk but in the web world the only certainty is that non-adaptation is fatal. Here's what EPS Newsletter thought of our move:

Until last week, recruitment advertising at Nature had followed a very traditional path: jobs placed by advertisers in the print title were also viewable online at no additional charge to the advertiser. That model has now been turned on its head. NPG believes that its core strengths now lie in the online environment, and has re-evaluated its recruitment advertising model to reflect this: advertisers can now place single or multiple job ads into the naturejobs.com database free of charge.

The naturejobs.com business is now structured around an upsell model whereby added value options that increase visibility and impact are sold to customers taking a basic free listing. Advertisers placing a single or multiple job adverts on naturejobs.com for free will be contacted by a member of NPG’s sales team to be upsold a range of services including contextual advertising, where job ads will be placed alongside relevant content across the nature.com platform. This means, for example, that a job in the neuroscience field would be placed alongside articles on the niche site for the Nature Neuroscience journal and next to neuroscience articles published across the nature.com platform including Nature itself.

This has proved very popular with recruiters, as it increases the audience for the job ad and attracts passive jobseekers who would not necessarily have used the naturejobs.com site. Other added value offerings include job of the week placements, highlighted jobs, and the ability to add logos to a text ad. Advertisers placing multiple jobs online will be contacted by the sales team who will try to sell them a quarter or half page print ad to ensure that they achieve the maximum benefit. Print advertisers’ job ads will still be placed online, with sales teams working to upsell the online services. Other services for print advertisers include lineage ads. This will enable Nature to target advertisers with lower budgets – previously, the only print options were to purchase a quarter or a half page.

Nature is one of the strongest science brands online, through its core Nature title and associated niche journals. The nature.com platform (which encompasses all of these titles) claims 35 million page impressions per month. Competition does exist. New Scientist is strong in Europe with a global print circulation of 170,000, while Science is a key player in the US (global circulation 130,000); at 60,000, Nature’s print circulation is lower than either of these.

However, online it is a different story, and Nature is a much stronger competitor. NewScientistJobs.com claims 1.4 million page impressions against Naturejobs.com’s 1.5 million, for example. Recruitment services from all three publishers allow users to create a CV online and offer features such as e-mail alerts and careers advice. Price is now a key differentiator, with NewScientistJobs.com charging UKP850 to post a single vacancy (UKP295 to NHS and academic advertisers) and ScienceCareers.com charging from USD425 for a single posting, to USD299 per posting for more than 50 ads. Upsells are, of course, also available from both players, with limited contextual placement available - recruiters with NewScientist.com can choose to place an ad alongside a specific upcoming feature, while Nature.com’s contextual advertising option is automated across the platform.

Nature is already one of the premier titles which authors target when trying to publish a paper, and NPG intends that naturejobs.com should mirror this positioning, becoming one of the first places that science recruiters and jobseekers think of whatever their recruitment needs. NPG is also very aware of the challenges that B2B publishers and newspaper publishers have faced from services such as Monster and Craiglist, both of which already carry some science jobs, and sees this reversal of the traditional model as an early move against these potential challengers.

 

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 Friday, December 01, 2006

Yesterday the highest number of visitors came to this blog after searching for Riverdeep or Houghton Mifflin. This is because it was announced that the former had bought the latter for $3.5 billion. I know very little about Riverdeep but HM is clearly a great publishing company with a long tradition and excellent books but it's hard to figure about the commercial logic of the price. HM has changed hands several times and, apart from the doomed Vivendi escapade, sellers have made money at every turn. Presumably the private equity owners will have extracted cash and no doubt hordes of professional advisers will have sent in astronomical bills for their wisdom. But who, in the end, pays for all this? Publishing is not an easy-profit business and bookbuyers (general or educational) are not flush with cash. I wish the team good luck but I fear Riverdeep might find the mountain rather high to climb.

Yesterday afternoon I visited Nature Publishing Group's industrial-chic new offices in Varick Street in downtown Manhattan.

The offices are brilliant and by chance I was able to participate in a meeting with a hugely important medical society. It reminded me what the business is about and I was further reminded by Jonathan Eisen's blog where he commends Nature for its foresight:

Most surprisingly to me is that a reasonable number of my papers in Nature are freely available on the Nature web site as part of their Genomics Gateway program. Nature deserves serious kudos for doing this and they stand out compared to Elsevier journals (which do not seem to ever do this) and even Science. This is disappointing as Science is published by a scientific society but apparently does not seem to care much about access to publications. Nature, a commercial publisher, is in my opinion doing more for scientific openness than Science. Now, Nature has a long way to go, but I am SO glad I listened to their editors like Chris Gunter and Tanguy Chouard who made a big deal about the Genome papers being free. I did not think it was that big a deal, but in retrospect they were ahead of me in thinking about availability. Plus Nature clearly makes more of an effort to provide free online material than they have to - and certainly make more available than Science.

Not so long ago MPS technologies had a an idea for a new product. In this world of online information librarians are rightly insisting that publishers prove that people are actually using the material being purchased. Each publisher is obliged to supply statistical information to the librarians on agreed 'Counter-compliant' criteria. The problem is that each publisher supplies the information on spreadsheets in a slightly different way and librarians were having to spend time and scarce resource aggregating the data so that they could review it sensibly. ScholarlyStats was developed to automate that process and save libraries money. And yesterday it won the Best Library Product award at the International Information Industry Awards - and here are the happy winners accepting the award from PanMacmillan's very own John Sergeant.

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 Thursday, November 30, 2006

When you're wide awake at 3am in a New York hotel you tend to review the previous day's work. I and a number of colleagues spent the whole day in a meeting room in the wonderful and refurbished (thank goodness) Flatiron Building

at board meetings of the various Holtzbrinck USA companies - St Martin's Press, Henry Holt, Farrar Straus Giroux, Picador, Tor, Audio Renaissance, Bedford, Freeman, Worth and others. It was an awesome display of American publishing and innovation. Although each of the businesses is independent and follows its own editorial and market development there were some common themes. Technology. The need for continuous improvement in quality and efficiency. Flexibility and the ability to move fast. Price pressures. The absolute requirement for growth. The size and vitality of the US market make it a world to itself. At the end of it I was completely shattered!

Of course, the business of America is business but it's not a monopoly. Europe, through business schools like INSEAD, is fighting back. Steve Rutt writes about our latest initiative.

INSEAD Business Press is a partnership between INSEAD, one of the world's leading business schools and Palgrave Macmillan. The combination represents a dream ticket with significant global reach and has the ambition to publish high quality, innovative and influential books that will inform debates for people in business and at business and management schools worldwide.

INSEAD was founded in 1957 in the Forest of Fontainebleau, not far from the famous chateau and has established itself around a unique global perspective and multicultural diversity that is reflected in research and teaching with two main campuses at Fontainebleau in France and Singapore in Asia.

There has been significant collaboration between INSEAD and Palgrave Macmillan on a number of projects including the INSEAD story, "INSEAD: From Intuition to Institution by Jean-Louis Barsoux;

INSEAD Business Press represents a new level of partnership with the first three books on topical and compelling subjects, "Service is Front Stage" by James Teboul, "The Marking Enterprise" by Jean-Claude Thoenig and Charles Waldman and "Mergers: Leadership, Performance and Corporate Health" by David Fubini, Colin Price and Maurizio Zollo.

Spring 2007 will see a new book by one of Europe's leading business gurus, Manfed Kets de Vries

and his team at the INSEAD Global Leadership Centre "Coach or Couch: The Psychology of Making Better Leaders"

In a world with many business and management books the unique positioning of INSEAD Business Press is for rigorous yet accessible, perhaps bringing to mind the words of Albert Einstein:

"Everything should be made as simple as possible, but not simpler"

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 Wednesday, November 29, 2006

As Richard is currently laptop-less in New York, so has asked me to post about the Pan Macmillan effort at the annual PEN Quiz on Monday night.

For those of you that don't know, PEN is an international organisation which "exists to promote friendship and intellectual co-operation among writers everywhere, to fight for freedom of expression and represent the conscience of world literature."  The fundraising quiz was organised by Jonathan Heawood, the director of English PEN, who, as always, did a wonderful job.  The great and the good of the media and publishing worlds made up 36 teams, and rolled up to the Cafe Royal in Piccadilly to do battle.  The teams included delagations from The Times, The Mail on SundayDaily Mail, Daily Telegraph, Hodder, Penguin, Faber, Orion and Random House.  Quiz 'mistress' for the night was Mariella Frostrup, whilst the not so dulcet tones of Piers Morgan were employed for the raffle.

To properly set the scene, I should mention that Pan Macmillan were the winners of last year's quiz, in a tense tie-break situation.  So, our reputation was on the line, and it was with some relief that we came in at third place, after HarperCollins, and quiz sponsors, Colman Getty PR.  Those of us with a sweet tooth were particularly delighted with the third place result, as the prize was a box of luxury chocolates from Hotel Chocolat.

Congrats to all the Pan Mac team, which consisted of Booker-winning author Alan Hollinghurst, William Fiennes (author of The Snow Geese), Tim Dowling (author of The Giles Wareing Haters' Club, which Picador will publish next June), Tim Adams (Observer journalist and future Picador author, and James Walton, who won the tie-break for the team last year.  There was some controversy at the time, with shouts of 'Ringer' flying about the place, but for the information of those who might wonder about the connection, he is the cousin of our Deputy Picador Publisher, Ursula Doyle. In house team members were Richard Milner (team captain), Andrew Kidd, Camilla Elworthy, Ursula Doyle and Emma Giacon.  Can't wait till next year...!

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 Tuesday, November 28, 2006

This comes to you from the offices of Scientific American on Madison Avenue.

'SciAm' has been part of the Holtzbrinck group since the 1980s and has grown every year since. The big challenges now are to maintain our print subscribers and advertisers while building for an Internet future. Fortunately, wherever technology leads editorial standards will drive reader loyalty and we have the best editorial team around - unsurprising perhaps given that SciAm is the world's leading scientific magazine for the general reader.

Apart from publishing every month SciAm is also involved in major awards such as SA 50 (for the 50 researchers, businesses and policy leaders who have made a difference) and the Weizmann Women and Science award won by Dr May Berenbaum pictured here (centre - n.b. British spelling).

And I've been reminded to mention the fast-growing magazine Scientific American Mind. More on New York and other things later.

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 Monday, November 27, 2006

This is a plug. In the office this morning before leaving for New York I tore my trousers. Staples could only hold the seat together on a very temporary basis. Arrived at Heathrow Terminal 4 just in time to buy a new pair.

Went to the first shop (after deliberately avoiding Harrod's)to catch my eye, Hackett. Rita Vittorio (who has worked for Hackett for eight years) served me and rapidly found some appropriate corduroys. Unfortunately they were too long in the leg and there was no way I could find time or tailors in NY to fix them. Without hesitation and with a great smile she pulled out some needle and thread and shortened them on the spot. I'm posting this in the hope that Hackett realize that Rita is the tops at customer service; that the sort of thing she did makes a company great and profitable; and that they reward her.

If she is typical of Hackett employees then they deserve as much business as possible and I'll certainly be buying trousers there next time I have a similar disaster!

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I've been reading proofs of a book close to my heart. It's called Beyond authority and was commissioned by the business editor at Palgrave Macmillan, Stephen Rutt. It is written by a brilliant leader, Julia Middleton, the CEO of Common Purpose (of whose UK trustees I am chair). You can hear and watch Julia talking about the book at the Meet the author website.

The book is about the real-life situations where leadership, reporting lines, ability to command or control simply don't exist. We may think we have authority but the truth is that rarely, if ever, is that the case. Traditional management theories relate to a world which doesn't exist, where organograms actually reflect power lines, where job titles are thought to reflect reality and so on. To lead successfully in the real world we all have to use other techniques - of influence, of example. of understanding, of belief but rarely of diktat.

I strongly recommend the book but the reason for mentioning it is that I'm recovering from the humiliation of both England's rugby and cricket teams' defeats over the weekend. In recent times both were triumphant. They are well funded, well trained, talented, committed. The main thing that has changed in both cases is the leadership. The captains of the teams are great players and great people but somehow they're leading losing teams. Perhaps I should send them (or more likely their successors) copies of Julia's book when it comes out in February.

 

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 Sunday, November 26, 2006

Getting it right is as much about many small things as grand strategies. I probably irritate the hell out of colleagues with messages about apparently trivial matters.

A little while ago I did a presentation on the technological changes which have affected the dictionary business - relational databases, XML, on-line and CD delivery, voive recognition, corpus searching etc. I had picked up a small Langenscheidt dictionary as a prop and realised that the single most important advance from a casual user point of view was none of these things. It was the rounding of the corners of the plastic cover so that you didn't suffer cuts from the sharp edges. A small matter in some ways but a significant publishing decision.

One of the most important devices which has enabled the web to develop is the stapler. Imagine the chaos if we didn't staple documents printed from the web.

Café & teahouse 1 - click here to view a bigger imageCafé & teahouse 2 - click here to view a bigger image

Similarly I've just been given a brilliant new cookbook, A year in my kitchen by Skye Gingell who is head chef at Petersham Nurseries. You can find some recipes from the book here but you might also buy the book. I have yet to test the recipes myself but I assume they all work. The design of the book is great as one would expect from Quadrille Publishing. But what really struck me was that the book has three silk bookmarks so that one can index three recipes (starter, main, dessert presumably) simultaneously. Clever.

Close the window

And finally a novelist who is steadily moving up the charts - C.J.Sansom. Winter in Madrid is just out in paperback - start there and then work your way back through the rest of his historical novels. The 'small thing' here is that his success has been achieved by long-term editorial commitment and attention to to every detail of his publication. The 'big thing' of course is that C.J. can write and entertain.

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 Saturday, November 25, 2006

Publishing News has a regular slot for strange book titles. Yesterday's one seemed appropriate - How You Can Bowl Better Using Self-hypnosis. I wish, I wish that the England cricket management had issued our team with copies. For a concentrated precis of the humiliation so far treat yourself to this scorecard.

Extraordinary scenes at Waterstone's Piccadilly last night where fans had queued to buy signed copies of Dirty Blonde by the previously-blogged Courtney Love. In spite of her reputation (or maybe because of it) she was utterly professional and took real trouble to talk to fans and to answer questions intelligently and honestly. She has undertaken a huge amount of promotion this week and this BBC link only shows a fraction of the media exposure. What is more, the book is a treasure.

Dirty Blonde: The Diaries of Courtney Love

Bondomania is rife since the release of Casino Royale. Who knows what the film's box-office takings. At a much lower level I was delighted to see an advance copy of our Casino Royale specially adapted (and with audio CDs) for learners of English. It's part of our Macmillan Readers which has annual sales of millions of copies and which has helped enhance literacy and English speaking throughout the world. I remember reading Casino Royale (illegally) under the bedclothes at boarding school. It's great to know the tradition continues.

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