When you're wide awake at 3am in a New York hotel you tend to review the previous day's work. I and a number of colleagues spent the whole day in a meeting room in the wonderful and refurbished (thank goodness) Flatiron Building

at board meetings of the various Holtzbrinck USA companies - St Martin's Press, Henry Holt, Farrar Straus Giroux, Picador, Tor, Audio Renaissance, Bedford, Freeman, Worth and others. It was an awesome display of American publishing and innovation. Although each of the businesses is independent and follows its own editorial and market development there were some common themes. Technology. The need for continuous improvement in quality and efficiency. Flexibility and the ability to move fast. Price pressures. The absolute requirement for growth. The size and vitality of the US market make it a world to itself. At the end of it I was completely shattered!
Of course, the business of America is business but it's not a monopoly. Europe, through business schools like INSEAD, is fighting back. Steve Rutt writes about our latest initiative.
INSEAD Business Press is a partnership between INSEAD, one of the world's leading business schools and Palgrave Macmillan. The combination represents a dream ticket with significant global reach and has the ambition to publish high quality, innovative and influential books that will inform debates for people in business and at business and management schools worldwide.
INSEAD was founded in 1957 in the Forest of Fontainebleau, not far from the famous chateau and has established itself around a unique global perspective and multicultural diversity that is reflected in research and teaching with two main campuses at Fontainebleau in France and Singapore in Asia.
There has been significant collaboration between INSEAD and Palgrave Macmillan on a number of projects including the INSEAD story, "INSEAD: From Intuition to Institution by Jean-Louis Barsoux;
INSEAD Business Press represents a new level of partnership with the first three books on topical and compelling subjects, "Service is Front Stage" by James Teboul, "The Marking Enterprise" by Jean-Claude Thoenig and Charles Waldman and "Mergers: Leadership, Performance and Corporate Health" by David Fubini, Colin Price and Maurizio Zollo.
Spring 2007 will see a new book by one of Europe's leading business gurus, Manfed Kets de Vries
and his team at the INSEAD Global Leadership Centre "Coach or Couch: The Psychology of Making Better Leaders"
In a world with many business and management books the unique positioning of INSEAD Business Press is for rigorous yet accessible, perhaps bringing to mind the words of Albert Einstein:
"Everything should be made as simple as possible, but not simpler"