Yesterday evening I tramped down to the hideous building housing the UK Government's Department of Trade and Industry.
The event was the launch of the Booksellers Association report on the digitisation of content, Brave New World. We had speeeches from the team who put together the report; from David Roche, President of the BA, CEO of Borders UK (whose website didn't work this morning, hence no link) and book trade personality of the year 2005; and from Victoria Barnsley, CEO of HarperCollins whose 'business' website is extremely helpful to professionals in the book trade and which links (rather quietly I thought) to 'consumer' sites.
The theme was that booksellers as well as publishers need to engage in the 'digital' revolution and that authors and publishers should facilitate a process of partnership.Everyone was saying the right things and the report itself is absolutely excellent and a credit to the BA and its authors. But nice words butter no parsnips. Here's my threepenny's worth.
1. Authors and authors' agents and societies need to trust publishers to protect and manage their copyrights in the digital age. There will be disagreements about rights and terms and consent and permissions and it is understandable that authors wish to have guarantees of protection and remuneration. However, if publishers don't act with speed and decisiveness there may be little future for paid-for content on the web. Delaying implementation while the minutiae of every author's contract are debated at a collective and individual level simply won't work. Digital sales are analogues of print sales and should be covered by existing contracts as far as possible.
2. Retailers need to invest in risk-taking. I don't think anyone knows what the future holds for electronic books but if bookshops wish to be viewed as the trusted source for literature and information they need to demonstrate that in their stores. They also need to negotiate terms with publishers which reflect the new reality rather than the former stock-holding and capital intensive past.
3. Publishers need to invest in a digital infrastructure for their books. We are building BookStore for ourselves and all publishers who wish to join. The working prototype was demonstrated at the Frankfurt Book Fair a month ago and literally scores of publishers have contacted us to discuss implementation in more detail. The first two Macmillan digital 'bookstores' to go live in January 2007 will be Macmillan Science and Macmillan New Writing. We shall be wanting to work with retailers, wholesalers, search engines to ensure that our authors' work is given the maximum possibility of selling in any format.
For the whole book trade I think the time has come to stop writing strategy reviews and planning systems. The time has come to invest, act, experiment and learn from the real world of publishing and selling.