Friday, November 10, 2006

Yesterday evening I tramped down to the hideous building housing the UK Government's Department of Trade and Industry.

DTI HQ, 1 Victoria Street, LondonThe event was the launch of the Booksellers Association report on the digitisation of content, Brave New World. We had speeeches from the team who put together the report; from David Roche, President of the BA, CEO of Borders UK (whose website didn't work this morning, hence no link) and book trade personality of the year 2005; and from Victoria Barnsley, CEO of HarperCollins whose 'business' website is extremely helpful to professionals in the book trade and which links (rather quietly I thought) to 'consumer' sites.

The theme was that booksellers as well as publishers need to engage in the 'digital' revolution and that authors and publishers should facilitate a process of partnership.Everyone was saying the right things and the report itself is absolutely excellent and a credit to the BA and its authors. But nice words butter no parsnips. Here's my threepenny's worth.

1. Authors and authors' agents and societies need to trust publishers to protect and manage their copyrights in the digital age. There will be disagreements about rights and terms and consent and permissions and it is understandable that authors wish to have guarantees of protection and remuneration. However, if publishers don't act with speed and decisiveness there may be little future for paid-for content on the web. Delaying implementation while the minutiae of every author's contract are debated at a collective and individual level simply won't work. Digital sales are analogues of print sales and should be covered by existing contracts as far as possible.

2. Retailers need to invest in risk-taking. I don't think anyone knows what the future holds for electronic books but if bookshops wish to be viewed as the trusted source for literature and information they need to demonstrate that in their stores. They also need to negotiate terms with publishers which reflect the new reality rather than the former stock-holding and capital intensive past.

3. Publishers need to invest in a digital infrastructure for their books. We are building BookStore for ourselves and all publishers who wish to join. The working prototype was demonstrated at the Frankfurt Book Fair a month ago and literally scores of publishers have contacted us to discuss implementation in more detail. The first two Macmillan digital 'bookstores' to go live in January 2007 will be Macmillan Science and Macmillan New Writing. We shall be wanting to work with retailers, wholesalers, search engines to ensure that our authors' work is given the maximum possibility of selling in any format.

For the whole book trade I think the time has come to stop writing strategy reviews and planning systems. The time has come to invest, act, experiment and learn from the real world of publishing and selling.

 

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 Thursday, November 09, 2006

I was meant to be in Bangalore this week for a board meeting of the Wisden Group but had to be in autumnal London instead. The reason for the Bangalore meeting was that Wisden has moved its Cricinfo headquarters and its group CEO, Tom Gleeson, there. EFY Times, The Hindu and various other newspapers covered the event. There are few things more English than Wisden and yet the move is completely logical. Market size, enthusiasm for the game, availability of high-quality, committed and techno-savvy people make the move exciting and inevitable. Fortunately the Almanack itself will continue to be edited by the English Matthew Engel, published by the English John Wisden & Co, printed in England by the English Richard Clay and sold to the UK book trade by the very English A&C Black sales team. Plus c'est la meme chose, plus ca change.

Last night I attended a wonderful farewell dinner for Alan Giles who is retiring from being CEO of the HMV Group which owns Waterstone's bookshop chain.

The great and the good (and some of the not so good) were all there to wish Alan well. In spite of various fracas over central buying, demands for ever greater discounts from booksellers, the takeover of Ottakar's Alan was always forthright, professional and a pleasure to argue with. He leaves the chain in much better shape than he found it and with a top-class management team to take it forward. There is a real place for high-quality bricks, mortar and web book retailers in the UK and Waterstone's is in prime position.

Walking to the event in the Waterstone's flagship Piccadilly store I heard  a news item on my portable radio about a group of scientists who have mentioned to return sight to blind mice. I was delighted that the scientists had decided to publish their ground-breaking results in the very best place.

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 Wednesday, November 08, 2006

I promised a fuller tribute to the great publisher and person, Alan Maclean. Our archivist, Alysoun Sanders, has written this piece with links to some of the obituaries.

Alan Maclean, who died last month, aged 81, is well remembered by colleagues and others in the publishing world for his kindness, his wit, his charm and courtesy as well as for his positive influence on the success of Macmillan during the 30 years he worked for the company. 

 Alan started at Macmillan in 1954, when Dan Macmillan (“Mr Dan”) was Chairman of the company and the Macmillan building in St Martin’s St was, as he described it, a “rabbit warren of offices, some with clerks crouched on high stools at tall ledger desks”.  During Alan’s distinguished career at Macmillan he was a Director of both Macmillan & Pan Books.  In 1965 he married Robin Empson, who had been his secretary.  When he retired in 1984 he was credited with having a great influence on the building up of the firm.

 

Some of his accounts of this time, which were renowned for making old hands weak with laughter, are recorded in his book of reminiscences published in 1997: No, I tell a lie, it was the Tuesday - a title devised during an editorial meeting in the 1970s as a suitable title for an outstandingly boring autobiography.  His is anything but.  Instead it brings life to this period of the company’s history, much of which was under the leadership of Harold Macmillan. 

 

Colleagues have spoken of his capacity for building devoted and lasting friendships.  His authors, who included many great writers of the twentieth century, became great friends and the friendship never wavered whatever their latest offering.  C P Snow, Frank Tuohy, Muriel Spark, Jane Duncan, John Wain, Barbara Pym, Lilian Hellman and many others, valued him for his wisdom, humour and integrity.  His opinion on editorial & publishing matters was often sought, even after he retired, by Margaret Laurence and others and he became literary executor to Rebecca West. 

  

Fuller tributes can be found in the obituaries in The Times, The Telegraph, The Guardian and The Independent whose archive is unavailable to non-payers but who published an excellent piece by my former boss and mentor, Robin Denniston and by Robin Baird Smith, and from which I've extracted some quotes:

 

Robin first met him after he had been “shooed out of the Foreign Office”  …and rescued by Billy Collins and went to work in the Glasgow factory as assistant to the deputy Chairman.  Robin was a trainee there.  The “two poor Englanders” were thrown together and used to eat heavy and boozy high teas with each other at his landlady’s residence.

 

“Muriel Spark called him ‘the best-liked editor in London’”

 

“He became famous as an excellent editor – not only of Muriel Spark, but of Lillian Hellman, Rebecca West, CP Snow, Pamela Hansford Johnson and Joyce Grenfell.  He was the heart and soul of MacmillanLondon, a much older and more prestigious firm than Collins, and became the favourite of “Mr Dan”, the elder brother of “Mr Harold”.  ..

 

 

“He was a truly friendly, delightful and deeply good man”

 

 Robin Baird Smith:

 

Robin Baird Smith says that it was thanks to him that he became a publisher.

 

“He was the last of a breed of publisher, now extinct, best described as the equivalent of the actor manager:  At the heart of his personality and energy was a passionate editor of the old school.  He acted on instinct and hunch, excelled at spotting new talent and kept accountants at bay.  Unusually for the manager of a large publishing house, he made the people who worked for him happy.  And this was his avowed intention.”

 

“Maclean knew talent when he saw it and backed it with relentless energy”

 

“His authors loved him dearly and he shared their lives”

 

But it is amongst his colleagues that he will be remembered as a splendid person to work with, and as a shoulder to lean on, for his ability to smile at life with a wry but affectionate air as well as his patience, and his self-deprecatory humour.He was a charming man who will go down in Macmillan folklore.

 

 

 

 

 

 

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 Tuesday, November 07, 2006

A fortnight ago an important publisher, Charles Clark, died. He worked at Sweet and Maxwell (now part of Thomson Legal and Regulatory), at Penguin (where he was among other things MD of Penguin Education, now part of Pearson Education), at Hutchinson (which has no website presence but nestles within Random House UK) and for the Publishers Association where he was legal consultant. He was the keeper of the flame of copyright and was 'theological' in its defence. He was also very generous and a mover and shaker in all matters of general book trade importance. He was part of a fast disappearing generation of all-round publishers which has been replaced by specialists focussing on one field of publishing - education or science or literary fiction or children's books. I suspect the new structures are more efficient and more profitable but they do leave a gap for cross-trade issues - and copyright is the foremost one.

So change is all around us and three events this week and one historical one illustrate it.

This evening at the Royal Society is the Autumn Reception of the Academic and Professional Division of the PA (whose website is going to undergo a serious overhaul in the New Year). The guest of honour is the British politician, writer and editor Boris Johnson and there will be representatives from government, higher education, academia, research funding bodies, research councils and the library world. The conversation will be all about digital delivery - not whether or why or how but what are the next steps? Change is accepted and welcomed albeit with some trepidation and some very real concerns.

Tomorrow sees the retirement dinner for the CEO of HMV, the Reading FC supporter and former MD of Waterstones (and several other jobs in book retailing), Alan Giles. I can't say I've always agreed with Alan, not least over the takeover of Ottakars by HMV but he's always been a supporter of bookshops and of book sales in the UK and always straight. Yet another change for the 'traditional' book trade.

On Thursday there is the launch of the Booksellers Association Digitisation of Content report. I guess it will address the role of the traditional bookseller in a digital world, how they can participate, what are the threats and what are the opportunities. Unlike the PA meeting there is still a sense of resistance to change and deep fear for the future. However, the BA and some enlightened retailers are investing in understanding more and finding new business models and ways to continue to serve their customers.

All this change reminds me of Macmillan's heritage and in particular Harold Macmillan's famous speech to MPs in the Houses of Parliament in South Africa. If you do nothing else today spend five minutes listening to what he had to say - it's brilliant, compassionate and still relevant.

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 Monday, November 06, 2006

Luke Johnson is Chairman of Britain's most innovative TV station, Channel 4. He has also been involved in the restaurant trade (Belgo, Pizza Express etc) and a number of other businesses. But I know him only though his weekly 'Maverick' column in The Sunday Telegraph. He has written on publishing in the past (and with some insights) but yesterday he wrote a rough guide to corporate language. One of the commenters to this blog pointed me to a videocast of Dick Harrington of Thomson explaining why they have decided to sell Thomson Learning. It contains quite a lot of corporate language but not as insightful as this selection from Luke Johnson's corporo-lexicographic database. I do hope that you might like to add your own gems.

Safety droids - tedious Health and Safety managers who go around highlighting the tiniest risks.

Melpew - the language of the fast-food industry - a contraction of the phrase - Can I help you?

Elephant Man strategy - a scheme simply too scary to back even if it sounds incredibly exciting. The Channel Tunnel is an example.

Moonshine shop - the research and development department.

Bobbleheading - mass nodding by staff in a meeting at a remark by the boss that no-one understands.

Greenwash - a company that touts its environmental credentials to deflect attention from other, less attractive aspects of its operations.

I must go. I have a blamestorming meeting to attend.

Back from the meeting where I was reminded that our very own new word dictionary for the 21st century, From al desko to zorbing is out any day now - al desko means eating lunch in the office and zorbing is a thrills and spills extreme sport which I'd rather never experience.

 

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 Sunday, November 05, 2006

I came across this wonderful photo yesterday in a newspaper. It is a picture of the Canadian naturalist, Charlie Russell with a brown bear from Kamchatka.There's much more about bears at his website and the pictures are terrific.

While looking for the photo on the web I tried to remember the Edward Lear limerick about Kamchatka - and as is the way took a detour into Edward Lear sites and found this marvellously comprehensive one. It's corny I know but ain't the web wonderful for rediscovering forgotten treasues? Here's the limerick in question.

There was an Old Man of Kamschatka,
Who possessed a remarkable fat cur;
His gait and his waddle
Were held as a model
To all the fat dogs in Kamschatka.

Just in case I might be considered too frivolous for a Sunday here are some sobering statistics about public libraries in England between 1995/6 and 2004/5 (the latest audited year). Total gross expenditure on libraries rose from £603 million to £1021 million. The proportion spent on books fell from a miserable 11.56% to a disastrous and reprehensible 7.37%. You can find more, much more, on this issue at the Good Library Blog.

While this blog has been in existence one of the most opinionated commenters has been an independent (in business and in spirit) retailer, Clive Keeble. Essentially he gruntles on about Amazon, supermarkets, publishers' terms, unfairness, stupidity of publishers, despicability of corporates etc. It is with immense pleasure therefore that he made the following positive comment about one of our books a couple of days ago. This means more to me than any review in the Times Literary Supplement in spite of the predictable sting in the tail.

'The book is very well designed and hopefully will succeed in helping to make science an appealing subject to the younger generation : hopefully - speaking as an indie shopkeeper - the corporates will resist the temptation to heavily discount the title.'
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 Saturday, November 04, 2006

I owe Philip Jones at The Bookseller Online an apology. In my blog of 31 October I joked about his piece describing Penguin's sales increase of 2% as 'outstanding'. He quite rightly corrects me:

Richard, you neglected to put quotation marks around the word 'outstanding' in the headline you reference from The Bookseller. It was Pearson's interpretation of Penguin's 2% growth, not The Bookseller's.
Still, I expect I've misquoted you in the past.
Philip
 
You could say he was being oversensitive but I know how he feels. I recently wrote the following light-hearted piece about a conversation at the Booker Prize dinner referring to Kiran Desai's Inheritance of Loss:
 
I should have known that this particular title would win when, earlier in the evening, I was asked whether Macmillan was committed to publishing literary books. I asked what is meant by a literary book. Apparently it is a work of fiction which loses money. It seemed rather an odd definition and I tried to argue that publishing companies tend to do a better job when they are solvent. In addition I'm not quite sure why literary publishing should deserve more support than, say, educational publishing in Zimbabwe. That said, of course we are committed to literary publishing and to the continued growth of Picador in all its markets - UK, USA, Australia, South Africa, India and most recently Asia. But I should not want to leave future publishers at Macmillan with an inheritance of loss whatever the definition of literature.

This was reprinted in the excellent US newsletter Publishers Lunch. Unfortunately this is what they reprinted - spot the difference:

I should have known that this particular title would win when, earlier in the evening, I was asked whether Macmillan was committed to publishing literary books. I asked what is meant by a literary book. Apparently it is a work of fiction which loses money. It seemed rather an odd definition and I tried to argue that publishing companies tend to do a better job when they are solvent. In addition I'm not quite sure why literary publishing should deserve more support than, say, educational publishing in Zimbabwe...But I should not want to leave future publishers at Macmillan with an inheritance of loss whatever the definition of literature.

I was alerted to this 'minor' piece of editing by complaints from US friends and colleagues that the piece showed my disdain for literary publishing and that this could damage our reputation with literary authors and agents. This was quite a blow given our huge commitment to publishing the best in literature and my best efforts to support these activities in deed and in word. Michael Cader, the editor of Publishers Lunch was unrepentant. I can understand his position on his freedom to edit and he pointed out that the dots showing that something had been edited out might not have shown up properly. I felt misrepresented and I still do. Boohoo. I'll get over it but hence my genuine apology to Philip.

On a more cheerful note I was reminded by this morning's Book section of The Times that this day in 1992 saw the publication of one of my better commercial decisions, Madonna's Sex. We paid an advance of $750k for UK and Commonwealth (Warner published in USA) for this book and another untitled (and still unpublished). It was essentially in print for only two days - publication day and the day we released the only reprint. The combined sales of the two printings were 360,000 at £25 and we were really tight with discounts. We launched at Books Etc in Charing Cross Road. I was scared out of my mind at the shenanigans at the New York launch where the scenes from the book were (practically) re-enacted. MPs tried to have it banned. The printer in the USA nearly lost a contract to print Bibles. My mum thought I'd have to go to jail. Paul Hamlyn thought it was all okay except the picture with the dog. What interests me is whether the second book will ever come and whether (as I jokingly predicted at the time) it will be about Madonna discovering God...

 

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 Friday, November 03, 2006

Many years ago (July 1987 to be precise) Heinemann were all set to publish another ho-hum spy memoir by a not-very-famous spy, Peter Wright. The history of what happened next is best described in The Spycatcher Trial by the distinguished Australian lawyer (and now politician) Malcolm Turnbull. At some point (and I'm really not sure when or why) the British Prime Minister of the time, Margaret Thatcher, decided she'd like a bit of publishing limelight and appointed herself marketing director for Heinemann by trying to have the book banned.

She was a spectacular success and within weeks Spycatcher was an international bestseller. Overall I think about 4 million copies were sold. I imagine the initial estimate was for 5000 copies. It showed the power of prime ministers in marketing roles.

I was therefore particularly pleased to see that Tony Blair has decided to follow Thatcher's lead not just in economic and social policies but in supporting the book trade. He has been appointed marketing director for our latest title from Boxtree and here is a link to his first effort in the new role - about 12 minutes into the speech.

Today is the publication day of Giant Leaps, a collaboration between The Sun newspaper (this morning's typically glorious headline - 'PC gone mad - racist jelly baby farce - £1/4m black sweets trial'), the Science Museum and Boxtree. The idea is to attract more people to understand science through the use of catchy headlines supported by impeccable educational and scientific text. The book is being backed by the great and the good of science (see below) and politics as part of Britain's desire (and need?) to become the global hub for research and development and the prior requirement for a scientifically literate population.

Go for it, Tony.

 

What the
experts say

BARONESS GREENFIELD

HEAD of the Royal Institution of top scientists says: “It teaches people about science without being pious. It is highly readable – and highly look-at-able.”

SIR DAVID ATTENBOROUGH

THE broadcaster, author and naturalist says: “I read Giant Leaps from cover to cover. I found it a very innovative and exciting book.”

SIR PATRICK MOORE

THE astronomer says: “I enjoyed it immensely. It is beautifully put together and imparts a lot of knowledge in an attractive way. Above all, it is FUN.”

JON SNOW

THE newscaster says: “If only I’d had a book like this – compelling. It’s a genuine come-on to kids to log-in to science. Well done The Sun. Go to the top of the class!”

ROBERT WINSTON

THE science presenter says: “An inventive, appealing, really riveting way to depict science and technology. It will excite young people . . . and oldies like myself.”

PROF COLIN BLAKEMORE

THE Chief Exec of the Medical Research Council says: “It captures the magic of science. I hope it also captures the imagination of young people.”


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