Wednesday, October 18, 2006

It's been a while since I've written about our experimental model for discovering new fiction talent. Here's an update prepared with the help of the MNW team. Several things didn't go as planned. I wanted uniform jackets but was over-ruled. We didn't succeed in persuading Ryanair to lend us a plane in which to hold the launch party. None of the authors has won the Man Booker Prize or hit number one in the best-seller lists (yet) but neither has Jonny Geller's prediction - 'I don't think there's a hope in hell of this succeeding' - come about. Apologies for the varying typefaces/sizes below - I don't know what I did wrong.

This month sees the launch of the twelfth debut novel to be published under the New Writing imprint, Macmillan’s streamlined publishing scheme for first-time novelists. The imprint’s launch in April induced some unusually shrill denunciations from the broadsheet press – apparently, Macmillan was not only abdicating cultural responsibility but taking advantage of “vulnerable young authors” – but six months down the line, MNW has become established as part of Pan Macmillan's mainstream publishing operation, submissions continue to pour in from around the world (well over 5000 complete novels in the past year), and the list itself is going from strength to strength, with some excellent review coverage.

 

Some MNW titles have reprinted several times and have sold thousands in the UK market. A US distribution deal is to follow next year. Roger Morris (author of Taking Comfort) has – wisely or unwisely – published the contents of his first royalty statement on his blog. Audio, large print and translation rights have been sold in several titles; one is about to be optioned for film rights; and the German rights to a forthcoming title have just been sold for an advance which would have many established authors breaking out the champagne.

 

Highlights for 2007 include a crime debut by young Northern Ireland author Brian McGilloway. Borderlands (April) is set on and around the Irish border, and is the first in a projected series, “The Inspector Devlin Mysteries”. August 07 will see the publication of a novel which is already causing a buzz at Macmillan: The Great North Road, by former professional vocalist Annabel Doré, is a beautifully written literary saga set in post-war northern England.

 

Follow-up novels from authors who made their debuts with MNW will also be published by the imprint in 07. Michael Stephen Fuchs’s philosophical techno-thriller Pandora’s Sisters will be published in July, alongside a Pan mass-market paperback of his debut The Manuscript, while Edward Charles’s historical epic, In the Shadow of Lady Jane, will be followed in May 2007 by a Pan paperback, and the sequel, Daughters of the Doge, set amongst the world of artists and courtesans in a vividly imagined Renaissance Venice.

 

The truth is that agents serve a very valuable function in the publishing world, but they do not have an exclusive on good new books. It is commercially and culturally unwise to ignore the potential of unrepresented writers. For an entertaining account of how the imprint can look at over 5000 unsolicited manuscripts a year, read MNW founder Mike Barnard's book Transparent Imprint.

 

Pan Macmillan Deputy Publisher Maria Rejt has recently taken the helm in preparation for Mike’s impending retirement, working with Commissioning Editor Will Atkins. As the editor behind Richard & Judy’s “How to Get Published” scheme, run in conjunction with Macmillan, Rejt has an unparalleled reputation as a publishing innovator and champion of new writing, and so the success story promises to continue.

 

 

What the press also said . . .

 

“For lonely authors, the level playing-field now feels like a choppy shark pool. In such a climate, Macmillan's much-abused plan to publish first-time novelists in its "New Writing" series seems almost like a model of fair dealing…. These are decent novels: low-key, quietly engrossing, and more worthwhile than some of the meretricious drivel that famous houses now select.” Boyd Tonkin, “A Week in Books” 7 April, The Independent

 

“North is one of six first novels to be published by Macmillan’s New Writing, a project that has had many brickbats showered upon it, the Guardian calling it ‘Ryan Air publishing’ . . . if the other five are as entertainingly written as Martin’s the Guardian will have to eat its words.” – Digby Durrant, on Brian Martin’s North, The Spectator, 1 April 2006

 

“ Macmillan has launched its books and they are being bought by libraries, stocked by book shops and read with enjoyment.” – Charles Howard, “Macmillan Unveils First of its New Writers”, Writers Forum, May 2006

 

“I have been spending some time with my royalty statement and a calculator, and I have worked out that royalties from sales of my book are lower than they would have been under the terms of the Macmillan New Writing list. Given that MNW has been described as “the Ryanair of publishing”, and that my contract benefited from the expert negotiations of my agent and conformed roughly to industry standards, this is a surprising discovery.” – Nicholas Clee, “Dividing the spoils”, The Bookseller, 14 July 2006

 

“This ‘streamlined model’ – standard format, minimal editing, no advances – was dismissed by some as sharp practice, but it is hard to see what is wrong in giving aspiring authors a helping hand that might otherwise be denied them.” – Barry Turner, “Another Turn of the Screw”, The Times, 17 August 2006

 

“If you have a ms in your bottom drawer, you really ought to take a long hard look at the Macmillan offer, and at the Guardian article. But my personal view is that the Macmillan deal sounds like a bloody good offer, and it is the most attractive piece of new thinking that I’ve come across in a long time.” – Michael Allen, “New Thinking by Publisher – World Grinds to a Halt”. Grumpy Old Bookman has several entries on the experiment.

 

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 Tuesday, October 17, 2006

Today in the UK is National Blog Day when people are invited to record their day for posterity - and the duller the better. Here's mine which I'll post at the British Library later today (just in case something unpredicted happens).

Got up 5.30, lamented the passing of the BBC Radio 4 British folksong theme which used to open the day and lift the spirits, did 300 kcals on the exercise bike, shower(s), breakfast, bus to Tottenham Court Road, walk to King's Cross, email while I walk and listen to Janacek's Lachian Dances. Write blog.

Meetings this morning with various Macmillan directors and a brilliant editor who has decided to move back into selling rights for another company. I think it's called an exit interview. Lunch in Islington with an old friend, Bob Gavron, who is or has been involved in all aspects of the book trade - printing (St Ives), publishing (Carcanet), retailing (Folio Society) and much else.

This afternoon a catch-up session with our personnel director and then a discussion with new joiners. I try to get to meet all new joiners in the UK to share with them some of our aims as an organisation. One of the main (and beneficial) changes of the last thirty years in publishing is that people have become more specialised and professional. The downside is that it's very hard for anyone to understand the full scope of the company which employs them. I'll try to redress the balance.

Finally a dinner with the past and current managing directors of the Macmillan English Campus to say thanks for what's been achieved so far and good luck for what will be achieved.

And so, in the words of A.A.Milne, to bed. I went to check that it was A.A.Milne and you may be interested to know that a Google search on that phrase throws up Hot hotels to take your lover.

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 Monday, October 16, 2006

Back in the office today I was greeted by a pile of management accounts for our various companies. I get approximately fifty separate sets of accounts a month and nearly all of them have different formats. The formats are in line with the needs of the company but serve to make my life doubly hard - are these dollars or yen, is that last year or this year, is that profit or contribution, is that cash or sales?. C'est la vie. However, I managed to postpone the accounting ordeal by scanning the pile of new books which arrived. This was much more fun and probably more enlightening too. I've deliberately selected books which most readers are unlikely to come across in the normal course of events.

From Ireland comes the number one hardback bestseller This is Charlie Bird, having ousted U2 from the perch. We have sold 20,000 copies so far which would be pretty good for a UK hardback non-fiction title let alone in a country with a population of only four million. Charlie Bird has been the face of RTE news for the last 25 years and clearly has a dedicated fan base.

And from Australia an outstanding scholarly book The Great War by Les Carlyon. The joy of this book is that it is written by a 'writer' not by a 'scholar' although the scholarship shines through. It makes a change to read about a familiar story from an alternative perspective. World War I was Australia's (as well as Europe's) greatest tragedy and they suffered 179,000 dead or wounded and they still remember. The book is not published in Australia until 1 November and it's not listed on the Bantam website (who published his previous book) or on Amazon UK. The desire to sub-divide territorial rights on this sort of book seems to me an absurdity of value to no-one least of all to potential readers.

Also in my in-tray was Picador Asia's first book February Flowers by Fan Wu. I have yet to read the novel but it is getting rave reviews across Asia but I can say that the paperback edition I have been sent is one of the most beautiful productions I've seen in years which is why I've linked to the Asian edition. I think British publishers and printers are going to have to up their game in production standards as well as everything else if we wish to compete and attract more book buyers. I've asked Fan Wu's literary agent to contribute to this blog to describe the whole process of being published out of Asia rather than the traditional Western route.

Finally a doorstep of a book from Rodale whom we represent in many territories. It is The Encyclopedia of New Medicine from the Duke Center for Integrative Medicine in the USA. I am deeply sceptical about all forms of 'alternative' health regimes but for once there is a book which objectively tries to offer solutions from all sources and tries to deal with the person as an integrated system. It deals with 200 conditions and all the ones I checked out have been totally sensible and helpful.

Enough books - back to the accounts.

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 Sunday, October 15, 2006

I'm not sure why but yesterday was this blog's best day ever as measured by unique visitors - 2570. I'm equally unsure (and slightly worried) as to why http://www.used-aircraftsales.com/ should be the top referrer.

More movement on the issues around the dissemination of scientific research using the web and its impact on researchers, funding bodies, libraries and publishers. The Research Information Network in the UK has published a very full report on the operations and costs of scholarly publishing. The idea was to take some of the heat out of the open-access debate and replace it with some light and informed debate. I've been invited to chair a workshop on November 14 in London and everyone is welcome. There are many sides to this discussion but at least this report has been prepared properly, thoughtfully and impartially. Not least because the Chair of the overseeing panel is an old acquaintance from the days when I was a medical commissioning editor and signed him up to co-author the Oxford Textbook of Clinical Pharmacology.

And more on public libraries. The Libraries Minister, David Lammy, has dismissed those trying to focus libraries on books (as opposed to community centres or worse) as:

Those that want to turn the clock back to some highly-selective and rose-tinted vision of libraries from their own childhoods are out of luck.  I’m with them as far as putting the written word at the heart of the library service.  And I’m with them on the campaign to keep the book stock fresh and relevant.  But there’s more to this than nostalgia.

His solution is to commission a White Paper on Communities, presumably supported by many very wise (and expensive) consultants. Fortunately the importance of libraries and books has been recognised by politicians outside the junta and pressure is building for the implementation of genuine management improvements, genuine investment and genuine recognition of the centrality of the printed word in a modern society. More on this at the excellent Good Library blog.

Incidentally, I must confess that I was rather worried when I spotted Mr Lammy at the Man Booker Prize dinner last week. It might have confirmed his prejudice that the book trade was populated by white, penguin-suited, public-school-educated middle-class (or worse) men entirely cut off from the real multicultural Britain. Thank goodness then that the prize was won by an American-domiciled Indian woman.

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 Saturday, October 14, 2006

Back from Mumbai this morning to enjoy ploughing through a full email inbox. Here's an edited piece from the Times Higher Educational Supplement where an author praises us for not overselling his books into book stores - makes a change:

Publish and be damned wasteful
THES
Dave Reay
Published: 13 October 2006


'Dave Reay is pleased to see his book on climate change in the shops but chastened by the harm publishing causes the environment.

The university bookshop is crammed full. Every corner not occupied by stacked boxes of new books is filled with reading list-toting students frowning at price tags on required texts. It's Christmas come early for the textbook publishers. But it's also something of a minor tragedy for the planet...

For, like Christmas, this first-term feeding frenzy at the bookshop will be short-lived. Soon the returns will begin flowing back to the publishers, vanload after vanload of unwanted stock hauled off to become a vast reservoir of fodder for the pulping machines.

For authors of books about the environment, such as myself, this is not a little embarrassing. Publishers are unsurprisingly cagey about providing figures on how many books are sent back to them. But one of the largest publishers in the UK has admitted that the return rate for some of its titles topped 50 per cent. That's an awful lot of pulp...

What with production and transport, the average paperback has eaten its way through 4.5kWh of energy by the time it gets to a reader. In terms of climate impact, this is equivalent to about 3kg of carbon dioxide emissions for every glossy new textbook. So, for a print run of 10,000, there is a cost of 30 tonnes of carbon dioxide not mentioned on the dust jackets. But this is a best-case scenario. The sale-or-return system virtually guarantees that the damage is much more severe. If half the books delivered to bookshops then have to be trucked back to the publisher and pulped, there's yet another great belch of greenhouse gases to ultimately heat up the cheeks of both publisher and author...

Assume that the average print run for those 200,000 titles is just 1,000 copies. That's 200 million books coming off the presses in a year - 600,000 tonnes of carbon dioxide emissions and, even if we assume very low return rates, enough pulped book to fill the dining hall at Hogwart's several times over.

In terms of its contribution to global warming, UK publishing in effect puts an extra 100,000 cars on our roads. Our esteemed seats of learning are a sizeable cog in this engine: the average undergraduate buys at least three volumes per course, while most academic offices are crammed from floor to ceiling with dusty tomes...

The sale-or-return system is outdated and thoroughly wasteful. It is not uncommon for bookshops to return copies of a title to a publisher on the same day that they reorder more copies of the same book.

At least the number of returns for my book has been tiny. Palgrave Macmillan is trying to do something to cut waste by distributing small numbers and then responding to demand. Of course, e-books might end waste, but I would miss the smell and texture of printed books. It's the vats of pulp and the global warming I could do without.

As long as waste is cheap and the environmental impact of a book fails to be reflected in its cover price, the pulping machines will continue to work overtime. It stinks. Someone should write a book about it. Or then again, maybe not.

Dave Reay is a research fellow in the School of Geosciences at Edinburgh University and author of Climate Change Begins at Home published by Macmillan, £8.99.'

On another subject altogether Erica Wagner in today's Times, Do writers belong to one country - or to the world?, where she aske whether it matters where literary archives and manuscripts reside. This was prompted by the forthcoming British-Library hosted conference Manuscripts Matter where I am chairing a discussion on Collecting Electronica. Given the concerns of librarians, scholars, authors and publishers I sense an 'interesting' debate.

The 'interesting' Google debate continues with Google seeming to make some friendlier gestures towards copyright. I quote;

"Notwithstanding its contention that Google News and Google Books do not infringe copyright, Google promised yesterday that it would work with a new global coalition of newspaper groups and European publishers, which is planning to develop technology that will make it possible to automatically license content to search engine sites and news aggregators."

It reminds me of the great Billy Bunter when found guzzling a stolen toffee in class: 'There wasn't a packet of toffee on the table. If there was, I never saw it. Besides, I never touched it. I left it there just as it was.'

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 Friday, October 13, 2006

I mainly resist using this blog to promote individual titles or authors. That's not what blogs are for IMHO but a comment here a couple of days ago has tempted me to write about Cat o' nine tales by Jeffrey Archer. The comment from an excellent independent bookseller said how pleased he is NOT to be selling books by Archer. I've never worked in a bookshop but I reckon I'd be pleased to be selling books by anyone.

Of course there are many people who have decided that Jeffrey Archer's prison sentence (one of the longest ever handed down for perjury) was not enough of a punishment for his crime (no violence involved, no theft, no damage to an individual apart from himself). This is probably because people simply don't like success combined with a lack of shyness but that's not justification for unrelenting vilification and censorship.

Outside Britain people see Jeffrey simply as a writer and his popularity is growing with every book he publishes. His latest book of short stories augmented by the world's greatest illustrator Ronald Searle is a case in point. I notice on Jeffrey's blog someone asking when he could buy a copy here in Mumbai. Here in India they care not a jot for British Archer-baiting. They just want good books from a brilliant story-teller. Try it out for yourself before sounding off, my bookseller friends.

 

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 Thursday, October 12, 2006

 

Arrived late last night. Traveller's tip - go Jet Airways who remind me of the early days of Vrigin Atlantic - better, cheaper and trying harder. Given the ever-growing importance of the Indian market the other airlines had better wake up.

The last few months have seen a stream of British and American publishers turning up in India to announce grand plans for the development of publishing in India. The latest pronouncements have emerged from HarperCollins during a presidential visit by Jane Friedman and Victoria Barnsley. I'm sure that they will find interesting opportunities here and will rapidly understand the Indian market and character. We've been here for over a century and every day brings fresh surprises.

Macmillan India was founded in 1892 and has grown every year since. It now employs more than 3000 people all over the country and is publicly traded on the Mumbai and National Stock Exchanges. On the publishing front we focus on education at all levels and serious non-fiction. We have recently set up Picador India which is carving a niche in high-quality Indian literature as part of the overall efforts of Pan Macmillan. Palgrave Macmillan has its own office to promote academic works and college textbooks and Nature Publishing Group has embarked on a programme of publishing and marketing in India with the aim of finding the very best Indian scientific work needing to reach an international audience.

The other area of growth comes from our publishing services activities in Information Processing, MPS Technologies and Software Development Services. At Macmillan we have a tradition of working for other publishers as well as for ourselves in order to spread the costs of staying at the cutting edge of new developments. The alternative strategy as followed by several of our competitors is to retain these activities to themselves in order to maintain competitive edge. Both strategies are legitimate but we prefer the more social version.

The papers here today are full of Kiran Desai's triumph at the Booker but the headlines are really about the row between the BCCI and the ICC - acronyms only of interest to followers of cricket - which is really a post-imperial flare-up of the very best nostalgic kind - much hot air but no bloodshed. 

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 Wednesday, October 11, 2006

Huge congratulations to Kiran Desai for her book winning the Booker Prize. We were, of course, sad for Teddy St Aubyn but the judges had a really tough job and I'm sure, judging by her speech, that Ms Desai is a great person as well as a great writer. I'm off to India this morning and I have no doubt the country will be celebrating yet another national hero.

I should have known that this particular title would win when, earlier in the evening, I was asked whether Macmillan was committed to publishing literary books. I asked what is meant by a literary book. Apparently it is a work of fiction which loses money. It seemed rather an odd definition and I tried to argue that publishing companies tend to do a better job when they are solvent. In addition I'm not quite sure why literary publishing should deserve more support than, say, educational publishing in Zimbabwe. That said, of course we are committed to literary publishing and to the continued growth of Picador in all its markets - UK, USA, Australia, South Africa, India and most recently Asia. But I should not want to leave future publishers at Macmillan with an inheritance of loss whatever the definition of literature.

During the 1990s the foundations were laid for the terrific success of the Nature Publishing Group. The strategy was to launch the highest-quality 'sister' journals in subjects close to Nature's core expertise and audience. This resulted in many top life science journals being launched - Genetics, Medicine, Cell Biology etc. The group was begining to be seen purely as a life science publisher. This is changing and the recent launch of Nature Nanotechnology prompted me to ask Jason Wilde, its publisher, to describe what is happening in the Nature world of physical sciences.

What a difference a year makes

Over the past year Nature Publishing Group (NPG) has quadrupled its portfolio of physicals science journals by launching three new titles: Nature Chemical Biology, Nature Physics and Nature Nanotechnology. These launches came on the back of Nature Materials (our first physical science research journal) which was launched in 2002 and has become the number 1 research journal in the physical sciences.

 

The reason for these launches is simple; it is to ensure NPG is at the forefront of serving all of science including the physical science community. Ten years ago NPG expanded its program from just Nature to include 7 primary research journals in the biomedical and life sciences. These became essential titles for each of their fields and ensured that NPG was seen as a leading publisher in the life sciences.

 

Many people have forgotten that Nature is as strong in the physical sciences as it is in the life sciences publishing a number of firsts including: The discovery of X-Rays (1896); the development of the particle accelerator (1932) and the production of the first LASER (1960). More recently Nature has led the way publishing research on: the formation of C60 (1985); the first paper on electronic ink (1998) and only last year new research from INTEL on LASERs made from silicon.

 

The launch of Nature Materials, Nature Chemical Biology, Nature Physics, and Nature Nanotechnology ensures we continue this tradition and that NPG provides the physical science community with the same high quality journals that the life sciences have enjoyed for the past decade.

 

Not only have we launched new titles but we have also expanded our editorial operations to include Asia. The decision to have one of the editors for Nature Nanotechnology in Tokyo reflects the strengths of the Asia-Pacific region. Japan is second only to the US in terms of investment in nanotechnology research, and South Korea is ranked fifth in the world. China is also emerging as a force in nanotechnology and scientific research.

 

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