It's been a while since I've written about our experimental model for discovering new fiction talent. Here's an update prepared with the help of the MNW team. Several things didn't go as planned. I wanted uniform jackets but was over-ruled. We didn't succeed in persuading Ryanair to lend us a plane in which to hold the launch party. None of the authors has won the Man Booker Prize or hit number one in the best-seller lists (yet) but neither has Jonny Geller's prediction - 'I don't think there's a hope in hell of this succeeding' - come about. Apologies for the varying typefaces/sizes below - I don't know what I did wrong.
This month sees the launch of the twelfth debut novel to be published under the New Writing imprint, Macmillan’s streamlined publishing scheme for first-time novelists. The imprint’s launch in April induced some unusually shrill denunciations from the broadsheet press – apparently, Macmillan was not only abdicating cultural responsibility but taking advantage of “vulnerable young authors” – but six months down the line, MNW has become established as part of Pan Macmillan's mainstream publishing operation, submissions continue to pour in from around the world (well over 5000 complete novels in the past year), and the list itself is going from strength to strength, with some excellent review coverage.
Some MNW titles have reprinted several times and have sold thousands in the UK market. A US distribution deal is to follow next year. Roger Morris (author of Taking Comfort) has – wisely or unwisely – published the contents of his first royalty statement on his blog. Audio, large print and translation rights have been sold in several titles; one is about to be optioned for film rights; and the German rights to a forthcoming title have just been sold for an advance which would have many established authors breaking out the champagne.
Highlights for 2007 include a crime debut by young Northern Ireland author Brian McGilloway. Borderlands (April) is set on and around the Irish border, and is the first in a projected series, “The Inspector Devlin Mysteries”. August 07 will see the publication of a novel which is already causing a buzz at Macmillan: The Great North Road, by former professional vocalist Annabel Doré, is a beautifully written literary saga set in post-war northern England.
Follow-up novels from authors who made their debuts with MNW will also be published by the imprint in 07. Michael Stephen Fuchs’s philosophical techno-thriller Pandora’s Sisters will be published in July, alongside a Pan mass-market paperback of his debut The Manuscript, while Edward Charles’s historical epic, In the Shadow of Lady Jane, will be followed in May 2007 by a Pan paperback, and the sequel, Daughters of the Doge, set amongst the world of artists and courtesans in a vividly imagined Renaissance Venice.
The truth is that agents serve a very valuable function in the publishing world, but they do not have an exclusive on good new books. It is commercially and culturally unwise to ignore the potential of unrepresented writers. For an entertaining account of how the imprint can look at over 5000 unsolicited manuscripts a year, read MNW founder Mike Barnard's book Transparent Imprint.
Pan Macmillan Deputy Publisher Maria Rejt has recently taken the helm in preparation for Mike’s impending retirement, working with Commissioning Editor Will Atkins. As the editor behind Richard & Judy’s “How to Get Published” scheme, run in conjunction with Macmillan, Rejt has an unparalleled reputation as a publishing innovator and champion of new writing, and so the success story promises to continue.
What the press also said . . .
“For lonely authors, the level playing-field now feels like a choppy shark pool. In such a climate, Macmillan's much-abused plan to publish first-time novelists in its "New Writing" series seems almost like a model of fair dealing…. These are decent novels: low-key, quietly engrossing, and more worthwhile than some of the meretricious drivel that famous houses now select.” Boyd Tonkin, “A Week in Books” 7 April, The Independent
“North is one of six first novels to be published by Macmillan’s New Writing, a project that has had many brickbats showered upon it, the Guardian calling it ‘Ryan Air publishing’ . . . if the other five are as entertainingly written as Martin’s the Guardian will have to eat its words.” – Digby Durrant, on Brian Martin’s North, The Spectator, 1 April 2006
“ Macmillan has launched its books and they are being bought by libraries, stocked by book shops and read with enjoyment.” – Charles Howard, “Macmillan Unveils First of its New Writers”, Writers Forum, May 2006
“I have been spending some time with my royalty statement and a calculator, and I have worked out that royalties from sales of my book are lower than they would have been under the terms of the Macmillan New Writing list. Given that MNW has been described as “the Ryanair of publishing”, and that my contract benefited from the expert negotiations of my agent and conformed roughly to industry standards, this is a surprising discovery.” – Nicholas Clee, “Dividing the spoils”, The Bookseller, 14 July 2006
“This ‘streamlined model’ – standard format, minimal editing, no advances – was dismissed by some as sharp practice, but it is hard to see what is wrong in giving aspiring authors a helping hand that might otherwise be denied them.” – Barry Turner, “Another Turn of the Screw”, The Times, 17 August 2006
“If you have a ms in your bottom drawer, you really ought to take a long hard look at the Macmillan offer, and at the Guardian article. But my personal view is that the Macmillan deal sounds like a bloody good offer, and it is the most attractive piece of new thinking that I’ve come across in a long time.” – Michael Allen, “New Thinking by Publisher – World Grinds to a Halt”. Grumpy Old Bookman has several entries on the experiment.