Saturday, October 14, 2006

Back from Mumbai this morning to enjoy ploughing through a full email inbox. Here's an edited piece from the Times Higher Educational Supplement where an author praises us for not overselling his books into book stores - makes a change:

Publish and be damned wasteful
THES
Dave Reay
Published: 13 October 2006


'Dave Reay is pleased to see his book on climate change in the shops but chastened by the harm publishing causes the environment.

The university bookshop is crammed full. Every corner not occupied by stacked boxes of new books is filled with reading list-toting students frowning at price tags on required texts. It's Christmas come early for the textbook publishers. But it's also something of a minor tragedy for the planet...

For, like Christmas, this first-term feeding frenzy at the bookshop will be short-lived. Soon the returns will begin flowing back to the publishers, vanload after vanload of unwanted stock hauled off to become a vast reservoir of fodder for the pulping machines.

For authors of books about the environment, such as myself, this is not a little embarrassing. Publishers are unsurprisingly cagey about providing figures on how many books are sent back to them. But one of the largest publishers in the UK has admitted that the return rate for some of its titles topped 50 per cent. That's an awful lot of pulp...

What with production and transport, the average paperback has eaten its way through 4.5kWh of energy by the time it gets to a reader. In terms of climate impact, this is equivalent to about 3kg of carbon dioxide emissions for every glossy new textbook. So, for a print run of 10,000, there is a cost of 30 tonnes of carbon dioxide not mentioned on the dust jackets. But this is a best-case scenario. The sale-or-return system virtually guarantees that the damage is much more severe. If half the books delivered to bookshops then have to be trucked back to the publisher and pulped, there's yet another great belch of greenhouse gases to ultimately heat up the cheeks of both publisher and author...

Assume that the average print run for those 200,000 titles is just 1,000 copies. That's 200 million books coming off the presses in a year - 600,000 tonnes of carbon dioxide emissions and, even if we assume very low return rates, enough pulped book to fill the dining hall at Hogwart's several times over.

In terms of its contribution to global warming, UK publishing in effect puts an extra 100,000 cars on our roads. Our esteemed seats of learning are a sizeable cog in this engine: the average undergraduate buys at least three volumes per course, while most academic offices are crammed from floor to ceiling with dusty tomes...

The sale-or-return system is outdated and thoroughly wasteful. It is not uncommon for bookshops to return copies of a title to a publisher on the same day that they reorder more copies of the same book.

At least the number of returns for my book has been tiny. Palgrave Macmillan is trying to do something to cut waste by distributing small numbers and then responding to demand. Of course, e-books might end waste, but I would miss the smell and texture of printed books. It's the vats of pulp and the global warming I could do without.

As long as waste is cheap and the environmental impact of a book fails to be reflected in its cover price, the pulping machines will continue to work overtime. It stinks. Someone should write a book about it. Or then again, maybe not.

Dave Reay is a research fellow in the School of Geosciences at Edinburgh University and author of Climate Change Begins at Home published by Macmillan, £8.99.'

On another subject altogether Erica Wagner in today's Times, Do writers belong to one country - or to the world?, where she aske whether it matters where literary archives and manuscripts reside. This was prompted by the forthcoming British-Library hosted conference Manuscripts Matter where I am chairing a discussion on Collecting Electronica. Given the concerns of librarians, scholars, authors and publishers I sense an 'interesting' debate.

The 'interesting' Google debate continues with Google seeming to make some friendlier gestures towards copyright. I quote;

"Notwithstanding its contention that Google News and Google Books do not infringe copyright, Google promised yesterday that it would work with a new global coalition of newspaper groups and European publishers, which is planning to develop technology that will make it possible to automatically license content to search engine sites and news aggregators."

It reminds me of the great Billy Bunter when found guzzling a stolen toffee in class: 'There wasn't a packet of toffee on the table. If there was, I never saw it. Besides, I never touched it. I left it there just as it was.'

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 Friday, October 13, 2006

I mainly resist using this blog to promote individual titles or authors. That's not what blogs are for IMHO but a comment here a couple of days ago has tempted me to write about Cat o' nine tales by Jeffrey Archer. The comment from an excellent independent bookseller said how pleased he is NOT to be selling books by Archer. I've never worked in a bookshop but I reckon I'd be pleased to be selling books by anyone.

Of course there are many people who have decided that Jeffrey Archer's prison sentence (one of the longest ever handed down for perjury) was not enough of a punishment for his crime (no violence involved, no theft, no damage to an individual apart from himself). This is probably because people simply don't like success combined with a lack of shyness but that's not justification for unrelenting vilification and censorship.

Outside Britain people see Jeffrey simply as a writer and his popularity is growing with every book he publishes. His latest book of short stories augmented by the world's greatest illustrator Ronald Searle is a case in point. I notice on Jeffrey's blog someone asking when he could buy a copy here in Mumbai. Here in India they care not a jot for British Archer-baiting. They just want good books from a brilliant story-teller. Try it out for yourself before sounding off, my bookseller friends.

 

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 Thursday, October 12, 2006

 

Arrived late last night. Traveller's tip - go Jet Airways who remind me of the early days of Vrigin Atlantic - better, cheaper and trying harder. Given the ever-growing importance of the Indian market the other airlines had better wake up.

The last few months have seen a stream of British and American publishers turning up in India to announce grand plans for the development of publishing in India. The latest pronouncements have emerged from HarperCollins during a presidential visit by Jane Friedman and Victoria Barnsley. I'm sure that they will find interesting opportunities here and will rapidly understand the Indian market and character. We've been here for over a century and every day brings fresh surprises.

Macmillan India was founded in 1892 and has grown every year since. It now employs more than 3000 people all over the country and is publicly traded on the Mumbai and National Stock Exchanges. On the publishing front we focus on education at all levels and serious non-fiction. We have recently set up Picador India which is carving a niche in high-quality Indian literature as part of the overall efforts of Pan Macmillan. Palgrave Macmillan has its own office to promote academic works and college textbooks and Nature Publishing Group has embarked on a programme of publishing and marketing in India with the aim of finding the very best Indian scientific work needing to reach an international audience.

The other area of growth comes from our publishing services activities in Information Processing, MPS Technologies and Software Development Services. At Macmillan we have a tradition of working for other publishers as well as for ourselves in order to spread the costs of staying at the cutting edge of new developments. The alternative strategy as followed by several of our competitors is to retain these activities to themselves in order to maintain competitive edge. Both strategies are legitimate but we prefer the more social version.

The papers here today are full of Kiran Desai's triumph at the Booker but the headlines are really about the row between the BCCI and the ICC - acronyms only of interest to followers of cricket - which is really a post-imperial flare-up of the very best nostalgic kind - much hot air but no bloodshed. 

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 Wednesday, October 11, 2006

Huge congratulations to Kiran Desai for her book winning the Booker Prize. We were, of course, sad for Teddy St Aubyn but the judges had a really tough job and I'm sure, judging by her speech, that Ms Desai is a great person as well as a great writer. I'm off to India this morning and I have no doubt the country will be celebrating yet another national hero.

I should have known that this particular title would win when, earlier in the evening, I was asked whether Macmillan was committed to publishing literary books. I asked what is meant by a literary book. Apparently it is a work of fiction which loses money. It seemed rather an odd definition and I tried to argue that publishing companies tend to do a better job when they are solvent. In addition I'm not quite sure why literary publishing should deserve more support than, say, educational publishing in Zimbabwe. That said, of course we are committed to literary publishing and to the continued growth of Picador in all its markets - UK, USA, Australia, South Africa, India and most recently Asia. But I should not want to leave future publishers at Macmillan with an inheritance of loss whatever the definition of literature.

During the 1990s the foundations were laid for the terrific success of the Nature Publishing Group. The strategy was to launch the highest-quality 'sister' journals in subjects close to Nature's core expertise and audience. This resulted in many top life science journals being launched - Genetics, Medicine, Cell Biology etc. The group was begining to be seen purely as a life science publisher. This is changing and the recent launch of Nature Nanotechnology prompted me to ask Jason Wilde, its publisher, to describe what is happening in the Nature world of physical sciences.

What a difference a year makes

Over the past year Nature Publishing Group (NPG) has quadrupled its portfolio of physicals science journals by launching three new titles: Nature Chemical Biology, Nature Physics and Nature Nanotechnology. These launches came on the back of Nature Materials (our first physical science research journal) which was launched in 2002 and has become the number 1 research journal in the physical sciences.

 

The reason for these launches is simple; it is to ensure NPG is at the forefront of serving all of science including the physical science community. Ten years ago NPG expanded its program from just Nature to include 7 primary research journals in the biomedical and life sciences. These became essential titles for each of their fields and ensured that NPG was seen as a leading publisher in the life sciences.

 

Many people have forgotten that Nature is as strong in the physical sciences as it is in the life sciences publishing a number of firsts including: The discovery of X-Rays (1896); the development of the particle accelerator (1932) and the production of the first LASER (1960). More recently Nature has led the way publishing research on: the formation of C60 (1985); the first paper on electronic ink (1998) and only last year new research from INTEL on LASERs made from silicon.

 

The launch of Nature Materials, Nature Chemical Biology, Nature Physics, and Nature Nanotechnology ensures we continue this tradition and that NPG provides the physical science community with the same high quality journals that the life sciences have enjoyed for the past decade.

 

Not only have we launched new titles but we have also expanded our editorial operations to include Asia. The decision to have one of the editors for Nature Nanotechnology in Tokyo reflects the strengths of the Asia-Pacific region. Japan is second only to the US in terms of investment in nanotechnology research, and South Korea is ranked fifth in the world. China is also emerging as a force in nanotechnology and scientific research.

 

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 Tuesday, October 10, 2006

Going to Basingstoke for a series of forecasting and budget meetings, and catch-ups with a number of my colleagues. I remember once a dinner in Gaborone where the Botswanan politician next to me asked what I thought of his city. I said that it was hard to comment as I had just arrived having driven from Johannesburg. But what did you think of the architecture and in particular the ring road? Well, I said, I have to say that it reminds me of a town in England called Basingstoke. Yes, he said, precisely. We decided that Basingstoke was so excellent that we've tried to copy its layout and in particular its roundabouts. I was stunned.

Which is which?

View from Basingstoke railway station forecourt; the chrome yellow buildings stand on the site of older office buildings that have been demolished to build apartments.

If I get back in time from Basingstoke I'll have to don the penguin and trip off to the Guildhall for the annual Booker prize dinner ordeal. Fingers crossed for Edward St Aubyn. If every reader of this blog could wish him to win.... Essay on book prize dinners tomorrow, tenor dependent on result.

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 Monday, October 09, 2006

More than thirty years ago Macmillan instituted a scheme to attract the very best people from universities to the publishing industry. Today former graduate recruits hold some of the most senior positions in the company and dozens are working their way up. Some leave immediately when they decide publishing is not for them. Others use the scheme as a way of launching a career - e.g. Nigel Newton and Tim Hely Hutchinson - and going on to great things in the industry.

Kristin Annexstad joined us three weeks ago as one of the first of the 2006 intake. Here are her thoughts:

'After being frightened during my undergraduate days with bedtime stories of psychometric testing, in-tray exercises, and absurd scenarios during interviews, and even sitting through interviews designed to make me cry at some of the big boys in the city, the Macmillan applications process was unnervingly easy. During my Christmas holidays I decided that, despite my lack of an English literature background, I would investigate jobs in publishing, something I had considered for some time. I wasn't sure whether my social science background would be appropriate but decided my love of books must count for something. Trawling the internet I discovered Macmillan ran a graduate scheme. Could it be? Was there really an obvious entry into the industry? With five days to go before the deadline I gave it my best but wasn't wildly optimistic, although it was the most sunny and sincere cover letter I had ever written. About a month later I got a phone call asking me to come in for an interview. Fully expecting a battery of proofreading and intense grilling, I instead had a pleasant chat about publishing and books, and the obligatory "give us an example of a time when you..." I left feeling confident - too confident? Had I been too relaxed? Biting my nails, I convinced myself I had seemed arrogant and informal. I didn't hear from them for ages and assumed I was out, but about a month later I was asked to come and see the CEO. Preparing myself for a brutal interrogation I was kept standing in Richard Charkin's office for about ten minutes while he conducted an urgent phone call about a recent golf championship. Finally allowed to sit I was asked why in God's name I wanted to go into publishing, whether I had ever been to the Vietnamese restaurant in my neighbourhood, and abruptly was told I had the job. I wasn't really sure what had just happened but I was pleased. Of course I accepted the job, and turned up in September fresh-faced and bright-eyed, knowing only that I would be working with the Strategy Director, whatever that was. Apparently I was a Research Associate, which sounds very grand, but occasionally means someone who uses Google a lot and counts the number of books in a catalogue. It also means someone who writes reports which get sent to the CEO, which was not a little exciting. Unlike many of my classmates who started graduate schemes in the City I was given real tasks to begin with, and not busywork, which had been my fear. I wasn't quite wined and dined but lunch dates were set up for me with my predecessors and I am promised meetings with division bigwigs to help me figure out my next step, which is apparently decided not just by the powers that be but also based on my own interests and talents. I have even been promised a tour of the warehouse in Basingstoke, which has me feeling very much like Charlie before his trip to the Chocolate Factory. So what do I do all day, my friends ask. I can't talk about it, I say, after having had the fear of God put into me about confidentiality. I try to assure them that I have no delusions of grandeur but that since I work on The Top Floor it's all very hush-hush, don't you know. Finally I look around suspiciously, before tapping my nose and lowering my voice conspiratorially: "I write competitor reports and research the market. Sometimes I count books." But I am very smug that I have been given my own responsibilities, and despite this have never stayed much later than required. Perhaps I should be? I did stay later than the boss once evening last week, which had me feeling very superior. I made sure to email him what I had been working on so that he would know I had been there at 19:30. Unfortunately, in my excitement, I sent the wrong attachment. He was very nice about it though, so no tears shed by me yet. That may, of course, change, should I incur the wrath of RC, who occasionally comes out of his office wtih the sole purpose, seemingly, of intimidating me, or stumping me with obscure facts about the industry. But I am watching and learning, and planning my takeover bid.'

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 Sunday, October 08, 2006

I'm going to take a chance and risk offending all sorts of book retailers by writing about the prize-winning booksellers, The Book People. The company was founded by Ted Smart and Seni Glaister in 1988. I remember the first time I met them when I was at Reed International Books and we had to decide whether to offer them credit terms. We did and I fixed a lunch for Ted and Paul Hamlyn. They got on like a house on fire. At that time a number of major publishers resisted supplying the Book People - concerns about credit-worthiness, impact on book club and trade sales etc. Ted and Seni proved their detractors wrong by consistently generating more sales into channels which had been underdeveloped. Their importance to the book trade (and to many readers who have been introduced to books buying habit) is illustrated by the dinners they host on every evening at Weideman's restaurant during the Frankfurt Book Fair. The guests are everyone with whom they deal on a day-to-day basis (specials sales managers etc) and the high and mighty of the industry who pay homage to Ted and Seni. I can't help thinking back to traditional publishers' attitudes to them in 1988 and I'm sure Ted and Seni do too.

I've managed to upset a very senior civil servant, John Dolan who works at the Museums, Libraries and Archives Council by criticising how the UK public library system is run. In a letter to the Bookseller he accuses me of distorting statistics. I'm not going to reply but this link has generated a lot of interesting debate. It seems to me that the underlying problem of library funding is that we're arguing about statistics and paying consultants to support a point of view rather than getting down to work to sort out what is rapidly becoming a national disgrace.

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 Saturday, October 07, 2006

I leave my 33rd Frankfurt today. As usual, the logistics were impeccable. It's quite amazing how little goes wrong given the complexity, size and innate likelihood of Murphy's Law taking effect.

Business seemed pretty well in line with expectations. There were the usual number of non-events, non books of the fair, missed appointments, preening opportunities, job interviews, deals concluded or initiated, authors wandering about looking dazed and wondering why they were there, consultants, ex industry superstars prowling the aisles in search of just one more challenge. And then there are the parties and dinners and late night drinks in smokey (yes, people still smoke in Frankfurt) and crowded bars. The slightly (or hugely) jaded people at breakfast the following morning. The perpetual discussions about stand design and cost. But every year we come back for more. We are a strange industry.

If you're feeling up to it and want a framework in which to think about the changes in publishing today check out this article on Thomas Kuhn. The word 'paradigm' has been debased by over- and inaccurate use but I believe we are seeing the 'normal' way of publishing being challenged from many directions and we are finding it hard to address the issues with our current structures and understandings. We are undergoing a paradigm shift which is what makes our industry so interesting right now. I'm not sure how far we are in developing a new 'theory' to replace the old but I supect we need to find it fast or suffer some harsh consequences.

Have a good weekend.

 

Postscript on Frankfurt 2006. Not mentioned in any of the statistics issued about the fair (numbers of visitors, deal done, awards granted, parties enjoyed etc) was one significant fact. There is only one postbox in the whole enormous complex. Ten years ago there would have been at least twenty.

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