A strange thing happened yesterday. I attended a meeting along with several other publishing colleagues with a major Internet company. We were discussing a number of issues. In particular how publishers need to protect their authors' intellectual property rights while making the most of the opportunities of the web etc.
The strange thing was that there were two highly articulate and clever senior representatives of the company but accompanied by two 'communications consultants' who no doubt were intelligent and knowledgeable (not to mention well paid) but who said little apart from commenting on the time schedule.
Presumably somebody felt that we were more likely to agree if the message we received was suitably communicated. It is possible, however, that the knowledge that we were being 'spun' might make us just a tad more resistant to the arguments. It confirms my view that big corporations rarely show any degree of common sense or human understanding.
Fortunately, and in spite of the lack of expensive advisers on our side, the Publishers Association held firmly to the position that copyright law is not to be amended and distorted simply to suit the aspirations of a very big Internet company which claims to do no evil.