A few months we had a debate here as to whether I should allow Google ads to appear. Those who disapproved told me so. Those who couldn't care less didn't. I decided to let the ads run a bit just to see what happened. I can now report that we've earned a princely $30 from people clicking through - but Google keep the money until we pass $100. They have however forwarded us 40 pence just to check that the system works and I am very proud of this first fruit of a new income stream for Macmillan. The ads rotate but yesterday one in particular caught my eye:

“Buy Macmillan Publishing, Full Range available now online: fast, reliable, secure."

As a colleague remarked, The only thing that matters in publicity is that they spell your name right (which remarkably they have) but are we really fast, reliable and secure?

http://www.auravita.com/ is where to go if you're really interested. These guys could put the investment banks out of business if they succeed in selling us!