Monday, July 23, 2007

It's a dank, grey Monday morning here in London. I hope this video from David Vaine helps to start your week with a smile.

And for something a bit more serious, check out this One Laptop Per Child talk by Nicholas Negroponte. I was brought up to speed on this last week at a strategy meeting of our African managing directors who are beginning to grapple with the issues of digital education in unbelievably poor countries. It's hard to argue against the scheme which is potentially of huge benefit to schools and education. I see two problems. First, $100 for the hardware is too much for many developing countries. Second, the focus on technology is detracting from the need for better materials for computer-assisted learning. At Macmillan Education we are working with OLPC to help with the latter. It would be a disaster if all the efforts to develop and distribute millions of laptops to schools ended up with unused hardware lying redundant in the corners of classrooms.

The latest quarterly update from Book Marketing Limited landed on my desk this morning. I think I may have mentioned the Travelodge survey on what British people prefer to do in bed but it is well worth repeating.

1. Reading 44%

2. Watching TV 23%

3. Going to sleep 21%

4. Making love 16%

5. Listening to music 14%

Reading is nearly three times more popular than making love.

Finally. a reality check on book prices. I decided yesterday to spend a couple of hours at Lord's Cricket Ground to see Kevin Pietersen score yet another century (which he duly did). The cheapest ticket available was £70 compared with Wisden Cricketers' Almanack at £40 (recommended retail, frequently sold for less) for 1664 pages and hundreds of hours of use. Go figure.

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