I have always admired writers. All of us write (I answer some fifty emails a day; the rest I delete) but some write better than others. There are, of course, great writers and their talent is hard to teach in spite of the best efforts of creative writing courses. But most of us just want  to write clearly and accurately. I fail on a regular basis given the number of times people manage to misinterpret a message from me. The need to write clearly is one of the keys to success as a university student and we published Write it Right by John Peck and Martin Coyle a couple of years ago.

The reason I mention it here is that we have issued a free audio download version of this and several other study guides via the Palgrave Macmillan website. College textbook publishing has had to adapt as publishers move from being a supplier of books to being a partner in education. Booksellers used to be the key 'customer'. Over the last twenty years the focus of attention has moved to the lecturer. I suspect the focus has to shift yet again, and this time the key customer is the real thing, the student.