Monday, July 23, 2007

It's a dank, grey Monday morning here in London. I hope this video from David Vaine helps to start your week with a smile.

And for something a bit more serious, check out this One Laptop Per Child talk by Nicholas Negroponte. I was brought up to speed on this last week at a strategy meeting of our African managing directors who are beginning to grapple with the issues of digital education in unbelievably poor countries. It's hard to argue against the scheme which is potentially of huge benefit to schools and education. I see two problems. First, $100 for the hardware is too much for many developing countries. Second, the focus on technology is detracting from the need for better materials for computer-assisted learning. At Macmillan Education we are working with OLPC to help with the latter. It would be a disaster if all the efforts to develop and distribute millions of laptops to schools ended up with unused hardware lying redundant in the corners of classrooms.

The latest quarterly update from Book Marketing Limited landed on my desk this morning. I think I may have mentioned the Travelodge survey on what British people prefer to do in bed but it is well worth repeating.

1. Reading 44%

2. Watching TV 23%

3. Going to sleep 21%

4. Making love 16%

5. Listening to music 14%

Reading is nearly three times more popular than making love.

Finally. a reality check on book prices. I decided yesterday to spend a couple of hours at Lord's Cricket Ground to see Kevin Pietersen score yet another century (which he duly did). The cheapest ticket available was £70 compared with Wisden Cricketers' Almanack at £40 (recommended retail, frequently sold for less) for 1664 pages and hundreds of hours of use. Go figure.

#    |  Comments [3]  | 
7/23/2007 11:04:30 AM (GMT Standard Time, UTC+00:00)
For years I've looked forward to something like OLPC, but its really slow in coming. The $100 is now $175. We have developers in SA, here's a link with some of the latest news:
http://www.tectonic.co.za/view.php?id=1593
I work in the academic textbook/reference/research market and every day I am amazed at how indispensible the PC is becoming.I have lecturers listening to our marketing podcasts,online testing,lecture notes and powerpoints and Chime tutorials being downloaded, professors skyping me.
But it seems that (at least in SA), we are not always clear about why we want OLPC. Teachers (and esp politicians) say it will be wonderful for every child to have a laptop.....but can't tell me why.
Should we not be looking at what the child needs, and then deciding if a laptop will provide it? All I see and hear is the glitz of OLPC, but little of what it will bring.
I hope I'm simply misinformed.
CORY
7/23/2007 12:27:52 PM (GMT Standard Time, UTC+00:00)
Cory - the educational proposition behind the project is explained on the OLPC website. Put simply, OLPC believe that the XO laptop will provide a way of bridging the 'digital divide' because it will change the way that chidren in developing countries learn. It can act as a library, a notebook, a workbook, a vehicle from which to access the Internet and a creative tool for collaborating with peers and teachers. Whether or not this is a good thing is to be debated, but my impression is that the OLPC team do have a very clear vision of what they wish to achieve.

I couldn't agree more about the current focus on technology and the need for good quality and relevant content - which is why we as a publisher want to be involved with the OLPC project. However, I also think that there is a learning process that new users of technology need to go through to explore the capabilities of the hardware and software that they are exploring for the first time. The OLPC project is currently at a very early stage. The next development will be that the teachers/learners will want to create and share their own content, and then finally, in about two years, there will be a realisation that certain types of content are best delivered by publishers after all...

Incidentally, there is an update on the BBC site today claiming that OLPC are now ready to go 'into production':
http://news.bbc.co.uk/2/hi/technology/6908946.stm.
As OLPC state publicly that "manufacturing will begin when 5 to 10 million machines have been ordered and paid for in advance", this is indicative of some serious interest in the market!
7/23/2007 1:57:53 PM (GMT Standard Time, UTC+00:00)
It's interesting how UK policy makers devised something they called with an engineer’s precision, a “digital” content strategy. The privileging of the epithet over the noun in this case seems to me especially revealing. Nineteen years spent day after day delivering content, digital or otherwise, does not I think, do justice to my own experience of what it meant to be a teacher. So I am as sceptical as CORY about what OLPC might eventually achieve educationally merely by supplying laptops. Although I think in the UK we have funded a whole raft of school-based hardware and other initiatives that ought to have supported a digital content market, I suspect most publishers aren't that thrilled with the potential of that market as it stands. Some difficult questions about what skilled teachers actually do: how they regard "content" needed to be asked. On a different note Richard, the Flogging video did indeed bring a smile to my face. My own response to the difficult customer issues I faced when I launched my own corporate blogging experiment was to create a whole section visible only to colleagues with passwords. Even in a technology savvy company like RM, passwords are still a tremendous barrier to usage for many people.