Chark Blog - The power of the database

Tuesday, July 04, 2006

Publishers, booksellers, academics and librarians have always known the power inherent in a really useful database. Now England's footballers have learned the hard way that they really ought to do their homework using a powerful database of collated knowledge. Yesterday's Guardian explained how Germany's goalie applied database technology to winning a quarter final football match (and probably all the way to the final). If only...

And for those of you who are interested in boosting traffic and commerce on your blogs or websites I recommend you try a spot of Feng Shui 2.0. Never forget that:

Earth is the layout, fire is the colour, air is the HTML, space is name of the site, and water is the font and graphics.

7/4/2006 11:01:00 AM (GMT Standard Time, UTC+00:00)

Surely the penalty takers should do the same thing - analyse collated data about goalie saves. But does that mean that the person who then acts on talent and inspiration will win the game?

James Long

7/5/2006 5:55:21 AM (GMT Standard Time, UTC+00:00)

Isn't feng shui the Chinese art of interior decoration?

Alan Kellogg

Welcome

This is it. I am officially entering the blogosphere. This is not a Macmillan blog, but Macmillan will certainly feature heavily. The idea is that when we need to share anything from company strategy through news, to talk about new ideas or to help us learn from our successes and our mistakes, we can all blog about it here. This means no more email newsletters from me. Instead, you can read (and blog) all about it here. And don't forget to bookmark this page and to let colleagues know all about it.

The broader the audience the more effective this blog becomes.

And it becomes a lot more interesting if you join the conversation... so don't be shy.

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