Friday, March 16, 2007

Good news for British educational publishers. The BBC has decided to suspend its subsidised entry into on-line educational publishing, BBC Jam, under pressure from the European Union. It's good news because an organisation like the BBC is able to discourage new entrants by its very (and not-for-profit) presence just at the point when the market shows signs of taking off. Britain leads the world in e-learning and this can become a significant export market apart from its benefits within the UK provided the publishing is driven by competition and student and teacher satisfaction. The volte face has been achieved by a very long period of argumentation by a number of groups but I want to highlight the role of the the Educational Publishers Council of the Publishers Association. There are some publishers who resent coughing up their annual subscription and some are not members on the 'what's in it for me?' grounds. This ought to be a reminder to everyone of the value of having a committed and professional trade association battling for all of us when it really counts.

Yesterday morning I was in Oxfordshire with a group of Macmillan managers trying to plot our strategic path in various markets and in various formats. We ran three case studies and the aim was to ensure that managers only reviewed a case outside their normal job. It was extremely revealing and the results will show in the not too far future. Here is idyllic Sandford-on-Thames.

Next stop was rather less idyllic - Elephant and Castle in South London.

Elephant and Castle from above, looking North. The low building on the right is the shopping centre

I was there for the Publishing Innovation conference organised by the MA students of the London College of Communications. I was on a panel with some very distinguished book and magazine publishers, the head of non-fiction for BBC Radio and an old friend and literary agent. The theme was that consolidation of publishing leads to focus on bestsellers at the expense of innovation or new writing - and an undertone that small is beautiful, bigger is bad, 'conglomerates' stifle 'independents' and so on. I think it's all pretty straightforward stuff but it can certainly generate a lot of disagreement and there were some forceful views aired. I disagreed with much of what was said ('sales people should not be allowed any input into publishing decisions'; 'the Richard and Judy Show is a wholly malevolent influence', for instance) but one of the speakers reminded us all how lucky we are to be able to have open debate (she had just returned from China). And this is an opportunity to remind one of the panellists that it's about time he joined the PA if he really wants the publishing industry (and his company in particular) to prosper.

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3/16/2007 11:42:48 AM (GMT Standard Time, UTC+00:00)
Yikes, look at the PA's website!
3/16/2007 4:54:35 PM (GMT Standard Time, UTC+00:00)
"Good news for British educational publishers" - but sod the kids who will benefit from BBC Jam. Good to know where your priorities lie!
3/16/2007 5:14:46 PM (GMT Standard Time, UTC+00:00)
1. Emma, The PA website is dreadful. They've hired someone to deal with it. They've doone a survey of members for recommendations etc. You'll see the difference.

2. John, I happen to believe that students benefit from competition between publishers and that monopolistic, Government-funded educational structures rarely work. So it's not sod the kids, it's cheers for the kids.
3/16/2007 5:42:14 PM (GMT Standard Time, UTC+00:00)
You fail to mention eLearning Credits, which are in fact a government subsidy to the educational software businesses. What's sauce for the goose....?
3/16/2007 10:48:52 PM (GMT Standard Time, UTC+00:00)
I hate people like you. You and the commercial leaches like you are the very reason why I am so proud and happy to work in the public sector and not for some profit-chasing shareholder-saddled commercial monster like Macmillan. "Good news for British educational publishers"? Who gives a crap about British educational publishers?! Your priorities are completely arse over tit.

The BBC - the nation's authority on education, information and entertainment for 80 years - was going to offer incredible, inventive, engaging, exciting learning content to our children for absolutely nothing. It was going to stimulate them, amaze them, get them interested in learning again. Teachers, kids and parents alike were loving it. And you dance a merry jig because you and your small-minded commercial cronies managed to get it axed. Well bully for you.

Instead of welcoming the competition, upping your game, and seeing it as an opportunity to create something even better, something that the market would value even more, you got scared, ran to the EC and cried fowl. The BBC was playing with your ball, and so you ran to mummy.

Your attitude to life is offensive, Richard - that you hold the profit margin of your company and the public embarrassment of the BBC in higher value than an incredible learning experience that every child in the UK has unfettered access to is truly galling.
3/17/2007 7:45:43 AM (GMT Standard Time, UTC+00:00)
Theo, There is a huge difference between stimulating a new market ELCs) and subsidising BBC Jam) production. Think about it.

Sam, I'm sorry you hate me. I'm sorry you find me offensiveI'm sorry you think that companies who work in the commercial sector are bad. I think that the demise of BBC Jam will lead to more creativity and better quality materials for children. Just for your information Macmillan is not in the UK educational business and so neither I nor Macmillan have absolutely no axe to grind nor profit to make from this decision of the public sector funded ERuropean Union.
3/17/2007 8:33:06 AM (GMT Standard Time, UTC+00:00)
There is a divide in this country between people who work in the "public" sector and people who who work in the "private" sector. It is almost a 50-50 split. In some parts of the country it "public" exceeds "private" by quite large numbers. The extent and intensity of feeling, complete misunderstanding and distrust, one for the other is astonishing. There are moments when could almost contemplate actions being taken, one against the other.

People are struggling to hold on to their security, their income and pension, in a way that I don't recall from earlier in my life and sometimes they see the "other sector" as a main cause of this uncertainty. Look at the debates about whether sections of the NHS should be "privatised" - it's not a reasoned debate but one based on fear and misunderstanding.

I see it a lot and it is worrying

3/17/2007 8:34:35 AM (GMT Standard Time, UTC+00:00)
It's great to see someone in your position blogging, even if I don't agree with your comments. The BBC has always been a very important provider of educational content for schools and pupils in the UK. It is, after all part of their public sector remit. How can it be a good use of tax payers money to have the BBC Jam content suspended? There has been a huge investment in this area which has been of great benefit to learning and teaching. If you think that schools will go out and buy similar content to fill the hole then I think you are living in a different educational universe than I. We are still in the position that e-learning has a very small grip in schools. In Scotland (where I work), we are investing a lot of money in Glow in order to provide an infrastructure which will allow sharing of resources across school and local authority boundaries. At present very few teachers use a VLE or other learning environment at all. There is going to have to be a huge culture shift if Glow is to have an impact on schools. Part of that impact was to have really good quality resources available that all could get access to without further cost. In the next few years very few will be going out to buy content. They will be working out how to use what is there already. Schools are not in the position to be spending money on these resources at the moment. In summary, the loss of BBC Jam will not benefit the private sector it will just slow down the development of e-learning in schools. This is a real pity.
3/17/2007 9:44:46 AM (GMT Standard Time, UTC+00:00)
It's a shame the private commercial sector seems to have 'overlooked' a significant fact here - the BBC were only allowed to produce up to 50% of the curriculum in digital format, much of which was sub-contracted.

With my elementary grasp of arithmetic, then that leaves 50% of the curriculum that the BBC were not allowed to touch, which looked like a golden opportunity for the private sector to me.

I'm not surprised that Macmillan put profit before the intellectual growth of children, but I'm more surprised that someone in the company would admit this so publicly!
3/17/2007 9:58:51 AM (GMT Standard Time, UTC+00:00)
Andrew, Please see my blog today - or my comment above. Macmillan is not in the UK education market and so I am definitely not putting our profit ahead of intellectual growth of children.I am suggesting that a fully competitive environment is the best way to stimulate educational products.
3/17/2007 2:07:34 PM (GMT Standard Time, UTC+00:00)
I think Tim makes an excellent point and very well put.
3/17/2007 7:58:57 PM (GMT Standard Time, UTC+00:00)
Bring back BBC Jam.. and that has nothing to do with you, Richard, or with Macmillan, just a general cry.
3/17/2007 9:28:22 PM (GMT Standard Time, UTC+00:00)
Always worth mentioning that nothing the BBC provides is provided for free. Small matter of the TV tax.
3/19/2007 11:54:34 AM (GMT Standard Time, UTC+00:00)
*sigh*

External companies must bid to tender for work on BBC Jam projects, this is in itself a competitive marketplace.

How can you say this is good for educational publishers, when they are complaining about the fact the service has been suspended ?

http://www.guardian.co.uk/uk_news/story/0,,2034635,00.html
3/19/2007 4:44:50 PM (GMT Standard Time, UTC+00:00)
BUPA, are you listening...? Give out long enough, and hard enough and eventually the government will have to shut down the NHS. Then you will be sorted.
Macabre
3/19/2007 4:55:57 PM (GMT Standard Time, UTC+00:00)
If you feel stongly enough about the demise of BBC JAM then you can write (or email) the BBC Trust.

BBC Trust Unit, Room 211, 35 Marylebone High Street, London W1U 4AA
Telephone 0870 010 3100
trust.enquiries@bbc.co.uk
3/20/2007 11:06:18 AM (GMT Standard Time, UTC+00:00)
maybe you ought to speak to the users of bbc jam, the learners. other people have, and guess what? they're not at all pleased about the suspension of jam, not one of them
do you think they give a damn about a sad bunch of profit led suppliers unable to create content good enough to produce such an emotive response??

i think it important to point out that 50% of the content budget, 45 million pounds, was to be spent in the COMMERCIAL SECTOR. any company that wishes to produce jam content is able to tender. sounds more like the bbc was helping the market, for those able to produce good enough content....
i.am.user
3/26/2007 1:41:49 AM (GMT Standard Time, UTC+00:00)
Not only has the BBC suspended its BBC Jam service but from the end of March the educational TV programmes that Jam was intended to replace will stop being made and the staff who made them will be made redundant. So virtually overnight the BBC no longer makes any formal education material for children and schools, something that for 50 years has been an essential part of its public service remit. Breach of Charter comes to mind, let alone breach of faith with its hitherto loyal users in sdchools and colleges.
4/18/2007 3:08:41 PM (GMT Standard Time, UTC+00:00)
Richard:

You may or may not know who I am - ask Tim Hailstone if not. I've been thinking about your comments, and the whole jam situation has got me to start blogging too. I'd be very interested in your thoughts on:

http://nickkind.blogspot.com/2007/04/some-thoughts-on-future-of-bbc-jam.html

which refers to, and examines your comments here and what I think is your argument in detail. It's too long to post here!
4/30/2007 3:05:07 PM (GMT Standard Time, UTC+00:00)
Sign the Free Jam petition:

http://www.ipetitions.com/petition/freejam/

Macmillian - you've lost direction. It's the children that matter most.
Daniel Raven-Ellison
4/30/2007 3:57:21 PM (GMT Standard Time, UTC+00:00)
Richard, You have a disingenuous claim not be involved in the UK education market when clearly you have a free-market axe to grind. It's funny how people like you use trade associations and the EU to your advantage while you despise organised labour and government.

Let's hope the Jam can be unlocked to really benefit learning - and not just shareholders.
JadedJogger