Sunday, May 27, 2007

There was an interesting article in The Times last week about the commercial importance of women directors. The article was based on the research described in A woman's place is in the boardroom by Peninah Thomson and Jacey Graham.

I think we all understand how important it is to recognise that the previous waste of half the intellectual and business talent of the world has been ridiculous and yet the 100 top public companies in the UK boast only twelve female executive directors. The authors list a series of reasons, described as 'problems' and one of my female colleagues pointed to this one, which rings true with me too.

Problem: A major reason why women don’t reach senior levels is because, as individuals, they don’t think that they’re good enough. They also tend to assume that by doing a good job and working hard, recognition will follow. This does not happen, and is not helped by women’s awkwardness in discussing their own merits, especially as men excel at telling the world how great they are. Worse, women are also inclined to broadcast their limitations.

I had an annual treat last night - a visit to Glyndebourne Opera House for a weird and wonderful production of Verdi's Macbeth. The three witches emerging from 1950s-style caravans will remain with me a very long time. Reviews have been mixed but The Guardian liked it and so did I. The other weird and wonderful thing about Glyndebourne is that people actually dress up in black tie etc in order to have a picnic in the garden and in the rain. Strange lot, these Brits.

We had an interesting comment from Vanessa at the Fidra blog about the pricing of scholarly books. She says:

Or is it that publishers can get away with charging £45 for an academic text because they're mainly bought via library budgets rather by individuals putting their hands in their pockets?

Clearly she is right that libraries are more likely to pay £45 for a book (however good it is) than individuals. What I slightly object to (I am a very sensitive soul) is the phrase 'get away with'. It implies a degree of crookedness. Nobody in his/her right business mind charges less for something than the customer is willing to pay. A very wise publisher of law books, Gordon Graham now of Logos but then head of Butterworth's now (sadly) known as Lexis-Nexis used to regale training courses with two pieces of wisdom;

In order to stay in the publishing business charge more than customers want to pay but no more than they can afford to pay.

And:

In order to keep your job in a corporate environment always show profits slightly ahead of your boss's expectations but always hold back a bit for next year.

 

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5/27/2007 9:43:48 AM (GMT Standard Time, UTC+00:00)
I'm sorry if I hurt your feelings by using the phrase 'get away with' - you're quite right that none of us charge more than our customer is willing to pay.

But to take the first comment by Gordon Graham that you quote I do think that academic books are expensive partly because libraries have no choice about whether or not they buy them - if it's a new title in a field where the author is a known authority or increases the knowledge in an area or if a univerity lecturer adds it to a reading list, then the library budget has to stretch to cover it.

However, if academic publishers charged less they might find that their books attract a wider readership as the casually interested would buy the books as well as academic libraries and I'm sure authors and publishers would be happy to sell more books.

I'd love to read the book in question but I'll wait for the mass market edition!
5/27/2007 10:36:18 AM (GMT Standard Time, UTC+00:00)
Vanessa

I'm not really upset! But why is it that people assume publishers are complete fools? Do you imagine that academic publishers have never considered th epossibility of reducing prices in order to stimulate sales! There have been innumerable experiments and in general they simply don't work. There is a finite market for works of academic interest which only very rarely responds adequately to price reduction.

Incidentally the amount of a university library budget spent on books is tiny compared to the cost of running th elibrary an dthe cost ofelectronic and paper subscriptions to journals and databses.

Equally incidentally, the costs of a student textbook in Britain (and elsewhere) is significantly lower than the same textbook in the USA.

Richard
5/27/2007 2:19:42 PM (GMT Standard Time, UTC+00:00)
A few thoughts.

Firstly, it is my understanding that very few libraries - either institutional or public - have much in the way of funds to spend on books. It is rather offensive to suggest that publishers price inflate the cover price of academic titles because they have an assured buyer within the library system - it doesn't exist, ask any librarian.

Secondly, as a quality bookshop proprietor (who sells academic 'bin ends') I believe there are only a very finite number of potential buyers for most academic titles and, unlike with general trade 'bestsellers', price is seldom the governing factor.

Knowledge is power ; years of research must have a small reward for the author, and for those publishers brave enough to still believe in academic publishing. In my opinion, most academic new book prices are set at a realistic level for somebody really interested in the featured topic.
5/27/2007 5:18:44 PM (GMT Standard Time, UTC+00:00)
There are many men who are not and would not be "high achievers" in a board room: mainly the nice ones.

It isn't the greatest ability.
5/28/2007 7:42:26 AM (GMT Standard Time, UTC+00:00)
Hi Richard,

You said: "There is a finite market for works of academic interest which only very rarely responds adequately to price reduction."

And I completely agree. My husband is physicist and there is no way that even the most talented salesperson is going to sell some of the books he buys/reads to the general reading public. And popular science tend to be so basic that they won't sell to an academic market.

Vanessa

But the book in question here, The Literary Tourist by Nicola Watson, would undoubtedly be of interest to many readers outside the academic sphere and it would be a pity if a price-tag of £45, with no discount even on Amazon and currently languishing at 478,000 in their sales ranking, only reached a small readership.

For example, Sussman's anthology of the letters of Jessica Mitford has sold well at £25 - would The Literary Tourist not sell at that price to libraries but also more mainstream readers?

You know much more about academic publishing than I and I'm sure that academic libraries and researchers etc will pay £45 however much it hurts their budgets, but how about a mass market hardback edition, £20/£25, properly promoted in the run up to Christmas? I'll take at least 3 copies for starters.

In the meantime, if Clive gets a copy as a 'bin-end' perhaps he'd let me know?
5/28/2007 8:41:43 AM (GMT Standard Time, UTC+00:00)
Vanessa, You're probably right about the Literary Tourist and I'm sure we will do a paperback at some point but if we'd started by imagining large sales (across the range) we'd end up losing money and then failing to publish outside the celebrity biog etc genres. I'd be interested to know whether letters of Jessica Mitford has actually made money. It is 'languishing' at 15113 on Amazon and once you get below the top 100 on Amazon I doubt there's very much difference between 15113 and 478,000. And anyway, sales and profits can be very different things.