I ran into a little trouble recently when I posted about a competition to promote the Macmillan English Dictionary by releasing red balloons and offering a round-the-world air ticket to the competition winner. In spite of the balloons being biodegradable there was still the issue of carbon dioxide emissions from the plane. In any event, things went ahead and I'm not really too ashamed that the competition has got off to a great start with this launch from Bucharest.

And this one from Madrid.

And while on matters green, you can hear Archbishop Desmond Tutu reading The Gospel according to Judas via audi download without harming a single leaf of a tree. Give it a whirl. On the same theme, Pan Macmillan launched its first e-list with nine titles. There are many many more to come but we wanted to act fast and start learning as soon as possible. I don't suppose we shall make any money on this first list but we and our authors have to engage in the digital world and find the new opportunities and we won't do that by sitting on our hands.

And finally a link to an article in The Spectator all about developments at the Royal Shakespeare Company and the be-all and end-all, the alternative title for our new Complete Shakespeare.

Have a good Spring weekend. I'm preparing for the London Book Fair which, glory be, has returned to West London and within walking distance from my home.