Friday, May 18, 2007

I'm not sure how many readers of this blog understand German (beyond the title above) but I think this pdf courtesy of Der Spiegel is saying some pretty nice things about Nature, its commitment to innovation and the quality of the team.

Later comment by editor:It turns out that this pdf link will not work outside the Nature firewall and Spiegel Online understandably charges for articles, so here is a taster within 'fair usage':

'Timo Twin irrt leicht orientierungslos über den Strand, dann zickzack den Hang hinauf. „Na endlich, ich wusste doch, dass es hier irgendwo ist“, sagt der Mann im roten T-Shirt. Über einem weitläufigen Platz prangt groß wie ein Bauschild das Logo seines Unternehmens, weiß auf rotem Grund: „Nature“. Timo Twin ist in seinem neuen Reich angekommen, auf einer Insel im Online- Rollenspiel „Second Life“. Der Name der Insel ist Programm: „Second Nature“. Der Avatar sieht dem Timo im realen Leben nur entfernt ähnlich – dieser ist ein großer Mann Ende dreißig mit leicht rundlichem Harry-Potter-Gesicht. Er heißt Timo Hannay. Und er ist so etwas wie der Vertreter der Wissenschaftszeitschrift „Nature“ in der virtuellen Welt.'

Der Spiegel article

The British Department of Trade and Industry has just released figures for 2006 exports of books and a comparison with previous years. It makes fascinating reading on the soon-to-be-revamped Publishers Association website. In spite of all the changes in the global economy and the growth of the English language the traditional English-speaking and Commonwealth markets still dominate. And for all the hooha over China we sell ten times as much to the Republic of Ireland with a population of 4 million as to China with a population of 1.3 billion.

Clearly, however, markets such as China and India will grow and I was delighted to read in the Economic Times of India that territorial protection of copyright has been upheld by a Delhi High Court injunction preventing re-export of low-priced Indian textbooks. Whilst this restricts Indian export sales it allows publishers to produce low-cost editions for the very poor without fear of those editions entering the more affluent American market. In time, of course, global prices will equalise but in the meantime territorial copyright protection is vital for the development of publishing and education in emerging economies. Supporting these developments is the International Publishers Association whose new website has just been launched and where it is good to see that annual Freedom Prize has been awarded to a Zimbabwean publisher.

 

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5/18/2007 10:44:06 AM (GMT Standard Time, UTC+00:00)
I think the PDF is behind the Nature firewall, so outside users can't see it...
Stew
5/18/2007 11:49:03 AM (GMT Standard Time, UTC+00:00)
Sorry. I'll try to get one outside the firewall and replace.
5/18/2007 12:14:28 PM (GMT Standard Time, UTC+00:00)
I left a comment that somehow disappeared into the ether, here's another go.

The UK export figures for books are interesting in that they show the value of these exports has stayed static since 1997 if an RPI inflation index is used. If the figures were based on average earnings the value of exports has gone down by around 13%.

What's also interesting is the fact that the value of Australian exports has declined in real terms and as an actual number - a drop of almost 5 million. Does this mean Australian publishers are publishing more books locally or they are reading less in a land down under.
5/18/2007 1:05:25 PM (GMT Standard Time, UTC+00:00)
I think the explanation of the apparent Australian decline is that the DTI measures exports of physical books. It is becoming much more common for Australuian editions to be printed in Australia which tends to distort the figures. And this would be true into other markets too.
5/18/2007 4:04:09 PM (GMT Standard Time, UTC+00:00)
For those of your readers whose German is as minimal as is mine, this is the automated Google Language Tools translation:

Timo twin errs easily orientationless over the beach, then zigzag the slope up. „Well finally, I knew nevertheless that it is here somewhere “, says the man in the red T-Shirt. Over an extensive place prangt largely like a building sign the Logo of its enterprise, knows on red Reason: „Nature “. Timo twin arrived in its new realm, on an island in on-line game of roles „Second Life “. The name of the island is program: „Second Nature “. The Avatar sees only far away similar to the Timo in the material life - this is a large man end of thirty also easily roundish Harry Potter face. It is called Timo Hannay. And it is like that something like the representative that Science magazine „Nature “in the virtual world. '

Well, one can get the general drift from this....sort of. Next time that I am lost or in Second Life, I must use the word 'orientationless'.