Tuesday, January 09, 2007

I was sent this link today by the US media investment bankers DeSilva and Phillips. It is an in-depth review of mergers and acquisitions activity in the media sector. They conclude that:

“the year 2006 has turned out to be not merely strong, but also a year of extraordinary deal-making in both quality and quantity.  A dollar volume of $20.5 billion in media transactions makes 2006 the strongest year since 2000, and close in volume even to that year’s total.” 

Within the report they predict that there will be trends towards the privatisation of public companies and the acquisition of US media companies by Europeans on the back of improved European economis and a strong euro. They also predict that 2007 will be even more active than 2006.

It is, of course, great to know that we are involved in an industry with so much activity. The trouble is that all this wheeling and dealing comes with significant costs - lawyers, bankers, accountants, disruption, redundancies, strategy consultants, headhunters, stockbrokers. At the same time the industry needs to invest more in transforming its activities from print to digital and customers are demanding ever better value for money. Somewhere there is a mismatch.

On a more parochial level it is remarkable that a blog I did recently about independent bookselling in the UK has generated 24 comments and quite a deal of heat addressed at publishers, supermarkets, Internet booksellers, and the Booksellers Association and its executives. It's good to see the debate and I understand the fears and concerns of independent booksellers. I do wish, however, that some of the commentators would try to understand the issues facing those they attack.

Publishers owe it to their authors to maximise sales of their books. In the 21st century this must involve sales through supermarkets, through Amazon, through chain bookshops as well as through traditional independent booksellers. The value chain and costs for each of these channels is different and complex. Publishers don't grant higher discounts than they need to and they certainly want to see the continuance of as many routes to market as possible.

Supermarkets need to serve their customers. Part of that service involves the supply of books as well as magazines, food, clothes etc. They also need to offer best value. They can achieve this by being able to sell very large quantities efficiently and that is certainly the case with best selling books. Publishers would be seen as very elitist if they didn't see the supermarket shopper as a potential customer for books.

Amazon and other Internet booksellers have generated new sales for authors by the re-invigoration of the 'long tail', by sophisticated algorithmic market research, and by heavy investment in customer service, technology and marketing.

The BA tries to represent all those organisations who sell books in the UK and Ireland. To shun certain booksellers because they are not 'independent' or 'traditional' would be daft. Of course it must be difficult for its executives to satisfy all its members all the time but that's true of every organisation from the local Parish Council to the United Nations. I think the BA gives booksellers a fantastic service and deserves 100% support from all interested in the security and development of the book market.

1/9/2007 8:43:04 AM (GMT Standard Time, UTC+00:00)
Richard

The following comments were placed on Bookfinder Insider by Jerry Bilek (Monkey See Monkey Read), one of the 97 (USA) independent booksellers who opened new shops last year. The comments certainly deserve a wider audience : last paragraph is very pertinent - especially in relation to the NBA.

What really infuriates me is to see non-fiction titles on which total sales would be lucky to reach 3,000 getting slaughtered on Amazon at 40% or more discount.

I really could not care less about Peter Kay, or inspirational memoirs, but when publishers in the UK are prepared to devalue quality books by making deals with chains and the internet to the detriment of the independent booktrade, then I believe that they deserve to receive every bit of criticism which comes their way.

Jerry Bilek's comments follow:-

>>After reading the blog entries you forwarded, it sounds like the U.K. could use an organization like the ABA. While the ABA is not perfect, it has done a lot for independent booksellers. As a member, I find it makes good business sense to join. They provide member stores with a lot of assistance and support. I obtained my cc processing through the ABA so that I get good rates <2%. they also offer business insurance, shipping discounts with fedex, marketing through booksense, websites, gift cards, advance reader's copies galore and cheap bags.

Those with open shops might consider joining

bookweb.org for details.

because I was a new member they paid my dues to the midwest mbooksellers assoc. as well.

I look at the ABA like a big menu. As a member you are free to choose the items that work for you.

Probably the biggest thing the ABA achieved was the lawsuit of the 1990s. All retailers now pay the same amount for new books regardless of chain or independent status. My little store can get the same discount as walmart. Of course, its not perfect, co-op sweetens the deal for the chains, but the ABA is always fighting for us. That alone should be the standard in the U.K. as well.<<
1/9/2007 12:49:20 PM (GMT Standard Time, UTC+00:00)
Speaking with my author`s hat on now.. how many copies of my latest book do you think my publisher would sell if they ONLY sold to independents, not to supermarkets, amazon or chains ? A few hundred max. As against many thousands. I would not be very pleased. And although I am sure Clive Keeble would tell me this is mere greed on my part, I can assure him that one of the reasons I write as well as to make a living, is so that a lot of people will read and enjoy my books. Thousands of them, not a few hundred.
1/9/2007 3:05:42 PM (GMT Standard Time, UTC+00:00)
Susan,

As a socialist I have always believed in a fair days work for a fair days pay ; hence I do not consider it greedy for an author to seek a fair return on their labour and to obtain as many sales as possible.

The problems in this country date back to the abolition of the NBA. (Please Mr Charkin do not moan and groan,because it is a fact that is when the sores started to fester.) More or less at the same time US indie booksellers, with full backing from their ABA and some darned fine attorneys, ensured that the Robinson Patman Act - which was introduced in depression times - remained on the statute books. Robinson Patman has a simple philosophy, all goods should go into all stores on the same discount terms, so that small shopkeepers were not put out of business by the "big box" boys. True, in the US there is co-op promo : in other words a re-seller gets a percentage of his annual outlay with a publisher returned to help with advertising, promotions etc. All sellers get co-op promo, and naturally WalMart will get more than a small "mom and pop" on main street in the rural outbacks.

What happens in this country : we see books cover price inflated, with publishers setting an unrealistic high cover price which when discounted by supermarkets etc will still show an adequate bottom line for the publishers. Where else in the world is there a sliding scale of wholesale discount rates on books. Tesco one price, Waterstone another, Amazon another, small chains another, and single shops indies getting the lowest discount - a sliding scale which often runs from 35%-70%. Now if all this wasn't enough to confuse a foreigner, we have the additional kick back of promotional payments, for front of shop, table display, book of the day hour, month etc. Indie bookshop owner, get back in your hole and forget it, for you will not be getting any promotional payments ; if you are lucky we might let you have a few posters and if you are a really good customer then there are some bookmarks.

The problem is differential wholesale discounting, rather than most indie bookshops having pompous elitist wishes to control the trade and not permitting books to be sold by anybody and everybody.
1/9/2007 6:33:34 PM (GMT Standard Time, UTC+00:00)
It's all fine moaning about the loss of the NBA but it has gone and it won't come back. And it's all very well wishing we had a Robinson-Patman Act but we don't. It's fine to think that the ABA is wonderful and the BA is rubbish but I bet there are plenty of US indpendents who think the BA is wondrful and the ABA rubbish. In any event, none of this does any good. We need to focus on efficiencies in the supply chain and the retention of as many economically sound retailers selling books as possible. I have comissioned a guest blog for tomorrow on e-commerce which tries to address practical issues rather than simply moaning about unfair practice.
1/9/2007 6:45:56 PM (GMT Standard Time, UTC+00:00)
Susan and Richard,

I have no problem with a publisher marketing a book through a grocery store or chain like Walmart. Sometimes it is the best market for a book indies won't touch. Yes "Publishers owe it to their authors to maximise sales of their books." But publishers need indies too. John Grisham might be #1 at Walmart and I don't stock it. But who will sell Mike Perry, Jim Heynen and Lorrie Moore(sorry if the references are obscure, I'm in the states). Not Walmart, B&N or Safeway. I need wholesale terms the chains get so I can sell the publisher midlist. Clive is correct and states the case much better than I do.
1/9/2007 8:18:59 PM (GMT Standard Time, UTC+00:00)
....and it is all fine and dandy to suggest that some indie bookshop owners are only capable of moaning about unfair practice, but I have a shrewd suspicion that within five years many publishers will be cuddling up to us indies as though we are their long lost cousins. I'm far more upbeat about terrestial bookshop prospects than are certain city retail analysts, but then my father taught me that it pays to hold your ground and not give in even when you are being deliberately short-changed.

Now everybody, we have a special guest tomorrow, so I want all of you to be on your best behaviour, and that includes those of you lurkers in the backrow. (Of course, if Richard runs true to form mystery guest will be Martyn Daniels from the BA blog)
1/10/2007 8:13:08 AM (GMT Standard Time, UTC+00:00)
Clive, I agree with you! I think that there is a good future for independent booksellers and I'm sure publishers will be cuddling up to the indies too. Why on earth not. You were wrong about the special guest though.